Serial Number: 85850549

Word Mark: INSTAPLY

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer application software for mobile devices, namely, software that enables users to transmit and exchange messages with businesses; communication software for enabling transmission of data and voice; Downloadable software in the nature of a mobile application for use in scheduling appointments, making reservations, and making and processing payment transactions with credit cards, debit cards and other payment forms; Downloadable software featuring technology that enables users to upload and share photos, text, graphics, videos and data; analytic tools, namely, computer programs, and computer software development tools for evaluating and managing information on business performance and customer acquisition and retention rates; software for use in payment processing and tracking; customer relations, receipts, communications, and loyalty program tools, namely, software that enables merchants to create incentive award programs to promote customer loyalty through the issuance and processing of loyalty coupons for frequent use of participating businesses

IC 038. US 100 101 104. G & S: Telecommunication services, namely, electronic transmission of data, messages and images; electronic messaging; Communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; Text messaging services between customers and businesses via SMS, wireless communication networks, the Internet, information services networks and data networks

IC 042. US 100 101. G & S: Providing temporary use of on-line, non-downloadable communications software for enabling transmission of data and voice and for instant messaging; providing temporary use of on-line, non-downloadable software for communication via the Internet; providing temporary use of on-line, non-downloadable software for enabling Internet communications via a computer network; providing temporary use of on-line, non-downloadable software for use in scheduling appointments, making reservations, and making and processing payment transactions with credit cards, debit cards and other payment forms; providing temporary use of on-line, non-downloadable software for providing analytic tools relating to payment processing and tracking; providing customer relations, receipts, communications, and loyalty program tools, namely, providing temporary use of on-line, non-downloadable software that enables merchants to create incentive awards programs to promote customer loyalty through the issuance and processing of loyalty coupons for frequent use of participating businesses

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/14/2013

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Instaply, Inc. CORPORATION DELAWARE 625 2nd st, 2nd floor San Francisco CALIFORNIA 94107

Attorney of Record: Elizabeth Oliner

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 13294