Serial Number: 77230906

Reg Number: 3463778

Word Mark: INITIATE MASTER DATA SERVICE

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer software and downloadable computer software for searching and linking data from different databases and information systems and electronic records, and instruction manuals sold as a unit therewith; computer software used by systems programmers and systems architects for data integration, namely, the integration of business operational data, such as customer, financial, or inventory data that is stored in physically and logically separate databases, such as commercial applications or internally developed systems; computer software used to design and implement computerized integrated and comprehensive enterprise processes, namely, business-to-consumer or business-to-business transactions via a global computer network, using standardized computer screens; computer software used to enable a user's self-service options for commercial transactions, namely, to make inquiries, changes, or updates to their accounts via a global computer network in lieu of working through a customer service agent; computer software used to facilitate consumer transactions, namely, returns, repairs, upgrades, and account management, by companies wishing to use a global computer network as a customer service channel; computer software that is used to improve the ease-of-use of a company's pre-existing application-based software, namely, by using programmable business rules that guide and instruct self-service customers through business processes conducted over a global computer network. FIRST USE: 20070918. FIRST USE IN COMMERCE: 20071231

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 07/16/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Initiate Systems, Inc. CORPORATION DELAWARE Suite 2300 200 W. Madison St. Chicago ILLINOIS 60606

(LAST LISTED OWNER) INTERNATIONAL BUSINESS MACHINES CORPORATION AKA IBM CORPORATION CORPORATION NEW YORK NEW ORCHARD ROAD ARMONK NEW YORK 10504

Attorney of Record: Allyn Taylor

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MASTER DATA SERVICE" APART FROM THE MARK AS SHOWN

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2900743;2900780;2934267;AND OTHERS

SiteNo: 357262