Serial Number: 76046375

Reg Number: 2667694

Word Mark: $ IN-MARKET PERFORMANCE ATTENTION X BRAND LINKAGE X MOTIVATION VERBAL DIAGNOSTICS VISUAL DIAGNOSTICS VISUAL DIAGNOSTICS VERBAL DIAGNOSTICS VERBAL DIAGNOSTICS VISUAL DIAGNOSTICS ENTERTAINMENT FLOW OF ATTENTION (COGNITIVE PROCESSES) COMMUNICATION FLOW OF EMOTION (EMOTIONAL STRUCTURES) CONTENT FORM RELEVANCE DRAMA EXECUTION PROMISE

Goods and Services: IC 035. US 100 101 102. G & S: Business evaluation of the efficacy of video, film, and television images for multi-media advertising. FIRST USE: 19970401. FIRST USE IN COMMERCE: 19970401

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 20.03.08 - Blueprints; Charts; Diagrams; Graph paper; Paper, graph; Periodic chart of the elements and similar graphics
24.15.10 - Arrows, more than one; More than one arrow
24.15.25 - Other arrows
24.17.03 - Dollar symbol ($)
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.14 - Rectangles (three or more rectangles); Three or more rectangles
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 05/10/2000

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) CY Research, Inc. CORPORATION ILLINOIS 4841 Tramway Ridge Drive, N.E. Albuquerque NEW MEXICO 87111

(LAST LISTED OWNER) HELLO HELLO, INC. CORPORATION WASHINGTON 4841 TRAMWAY RIDGE DRIVE, N.E. ALBUQUERQUE NEW MEXICO 87111

Attorney of Record: Deborah A. Peacock

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "IN-MARKET PERFORMANCE", "ATTENTION", "BRAND LINKAGE", "ENTERTAINMENT", "COGNITIVE PROCESSES", "MOTIVATION", "COMMUNICATION", "EMOTIONAL STRUCTURE", "EXECUTION", "PROMISE","CONTENT", "FORM", "RELEVANCE", "DRAMA", "VISUAL DIAGNOSTICS", and "VERBAL DIAGNOSTICS" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark sought to be registered consists of a four-tier design having and a plurality of rectangular boxes and ovals; the top tier includes a dollar sign and a rectangular box with the terms "In-Market Performance"; at tier two are three rectangular boxes separated by "X" symbols; the terms in the three rectangular boxes are "Attention", "Brand Linkage", and "Motivation"; between the second and third tiers of rectangular boxes are diagonal lines with arrowheads pointing at the second tier of rectangular boxes; along these diagonals are the words "Verbal Diagnostics" and "Visual Diagnostics"; in the third tier are four rectangular boxes with the terms "Entertainment", "Flow of Attention (Cognitive Processes)", "Communication", and "Flow of Emotion (Emotional Structures)"; between the third and fourth tiers of rectangular boxes and ovals are diagonal lines with arrowheads pointing at the third tier of rectangular boxes; along these diagonals are the words "Content", "Form", "Relevance", and "Drama"; at the bottom of the design are two ovals with the terms "Execution" and "Promise".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 9511