Serial Number: 76123371

Reg Number: 2619771

Word Mark: IM INITIATIVE MEDIA

Goods and Services: (CANCELLED) IC 035. US 100 101 102. G & S: media management services provided to others, namely, market research and consumer preference studies; advertising and media research studies to analyze and predict market and consumer trends; preparing plans to maximize communication with consumers through sales promotions, public relations, and direct marketing in television, radio, print and online media; buying advertising media time on national broadcasts carried via network, cable, syndication and unwired; buying advertising media time on local television and radio broadcasts; buying of advertising space in magazines and newspapers; buying of advertising space in out-of-home Internet media; preparing and placing advertisements and promotions on online media in the form of advertising banners, opt-in email, newsletters, promotions, search engine optimization, marketing programs, television enhanced through a global computer network and wireless media; promoting the goods and services of others by developing and executing media-driven promotions and promotional sweepstakes, contests and games, developing cross-promotional partnerships, managing promotional events and field marketing, and arranging for promotional on-screen placement of branded products in film and television programming; planning, placement and management of advertising in print and online yellow pages; placement of ten-second commercials in television and radio programs; and providing incentive programs for improving business-to-employee, business-to-business and business-to-consumer relations in the nature of employee incentive award programs to promote productivity, incentive programs used to promote the goods and services of others and incentive programs to promote customer loyalty; production of television and radio commercials; and preparing industrial, sales and corporate film and videos for use in advertising. FIRST USE: 20000218. FIRST USE IN COMMERCE: 20000218

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.09.08 - Squares comprised of letters, numerals or punctuation and letters, numerals or punctuation forming the perimeter of a square or bordering the perimeter of a square

Filing Date: 09/06/2000

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Initiative Media Worldwide, Inc. CORPORATION CALIFORNIA 5700 Wilshire Boulevard Suite 400 Los Angeles CALIFORNIA 900363639

Attorney of Record: Howard B. Barnaby

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEDIA" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

SiteNo: 487138