Serial Number: 78451791

Reg Number: 3001516

Word Mark: ...IF IT IS GOYA IT HAS TO BE GOOD

Goods and Services: IC 030. US 046. G & S: Tomato sauce; salad dressing; hot sauce, salsa, ketchup; hot pepper spice; alimentary paste, bakery goods, barbecue sauce, biscuits, breadcrumbs, burritos, candy, capers, cereal based snack foods, spices and seasonings, tortilla chips, chocolate for baking, coffee, corn chips, cookies, crackers, custards, empanadas, enchiladas, frozen entrees consisting primarily of rice or pasta, extracts used as flavoring, fajitas, flavoring syrup, flour; grain based food beverages, food starch; flavored, sweetened gelatin desserts; honey; noodles, picante sauce, puddings, chili sauce; table syrup, taco chips, tamales; vinegar, cocoa, pastries; rice, prepared entrees consisting primarily of rice, tapioca, yeast, treacle, salt, condiments, namely, sofrito, adobo, sazon, recato, marinades and mojo; wine sauce for cooking; food extracts consisting of a combination of annatto and lard used to flavor and color foods; corn tortilla mix, corn meal, frozen confections, and cornmeal fritter mix; wine vinegar. FIRST USE: 19681100. FIRST USE IN COMMERCE: 19681100

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 07/16/2004

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) GOYA FOODS, INC. CORPORATION DELAWARE 100 SEAVIEW DRIVE Secaucus NEW JERSEY 07096

Attorney of Record: Stephen L. Baker

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0942879;1122501

SiteNo: 77417