Serial Number: 76514070

Word Mark: I.D.OLOGY

Goods and Services: (ABANDONED) IC 009. US 021 023 026 036 038. G & S: IDOLOGY Laboratories manufactures and sells proprietary security products for Loss Prevention and Brand Authentication markets The Company's elemental tagging is the process of applying an inorganic chemical, formulated on a client by client-application by application basis, to assets Elemental tagging has been likened to DNA or invisible bar coding Once the chemical is applied to an asset a field test using a patented elemental scanner is able to determine ownership with 100% accuracy within seconds The company has established a track record aiding in the protection of corporate assets such as tools, raw materials, inventory, computers, works of art, sports memorabilia, diamonds, etc for many major companies across Canada IDOLOGY Laboratories operates from coast to coast in Canada and intends to expand its services internationally. FIRST USE: 20030315. FIRST USE IN COMMERCE: 20030315

(ABANDONED) IC 042. US 100 101. G & S: IDOLOGY Laboratories manufactures and sells proprietary security products for Loss Prevention and Brand Authentication markets The Company's elemental tagging is the process of applying an inorganic chemical, formulated on a client by client-application by application basis, to assets Elemental tagging has been likened to DNA or invisible bar coding Once the chemical is applied to an asset a field test using a patented elemental scanner is able to determine ownership with 100% accuracy within seconds The company has established a track record aiding in the protection of corporate assets such as tools, raw materials, inventory, computers, works of art, sports memorabilia, diamonds, etc for many major companies across Canada IDOLOGY Laboratories operates from coast to coast in Canada and intends to expand its services internationally

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.13 - Rectangles (exactly two rectangles); Two rectangles
26.11.16 - Rectangles touching or intersecting
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 05/09/2003

Current Basis: 1A;1B

Original Filing Basis: 1A;1B

Owner: (APPLICANT) The Better Image Company, Inc. CORPORATION NEVADA 7045 S. Tamiami Trail Sarasota FLORIDA 34231

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

SiteNo: 12612