Serial Number: 77233413

Reg Number: 3597138

Word Mark: IDEABOOK

Goods and Services: IC 035. US 100 101 102. G & S: business consulting services in the field of business strategy, namely, business operational effectiveness, revenue generation and cost management; business and consulting services relating to advertising, promoting and marketing; retail store services featuring products and services relating to business and retail, namely, bank checks and related accessories in the nature of checkbook covers, checkbook registers and journals, deposit tickets and rubber and self-inking stamps, blank and partially printed business forms including accounting and tax forms, software for business forms, stationery, greeting cards and calendars, address and shipping labels, embossed foil seals, promotional and anniversary products related to business, gifts of candy and chocolate, apparel and outerwear, namely, shirts, pants and uniforms, parkas, jackets, caps, office furniture, office equipment and supplies, gift and wrapping products and dispensers, packaging, shipping, and mailing equipment and supplies. FIRST USE: 20070924. FIRST USE IN COMMERCE: 20070924

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 07/19/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Deluxe Enterprise Operations, Inc. CORPORATION MINNESOTA 3680 Victoria Street North Shoreview MINNESOTA 55126

Attorney of Record: Heather B. LaBrecque

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 387056