Serial Number: 77885779

Reg Number: 3991600

Word Mark: IA

Goods and Services: IC 035. US 100 101 102. G & S: Association services, namely, promoting the interests of entities that provide, market, or sell goods or services over the Internet; lobbying services, namely, representing and promoting the interests of members and other entities involved in the Internet marketing process and Internet commerce before governmental and judicial bodies, agencies, and legislators; lobbying services, namely, monitoring legislation, holding conferences and meetings, and keeping members abreast of legislative, regulatory, and public-policy trends; public relations services, namely, interacting with the media to articulate members' interests; providing business information in the field of developments and policy issues relating to Internet marketing and Internet commerce; association services, namely, coordinating and enabling communication among members and working on special projects for members; association services, namely, offering member services such as networking opportunities, member education, and other services to members that assist them with their business and organizational needs. FIRST USE: 20091203. FIRST USE IN COMMERCE: 20091203

IC 041. US 100 101 107. G & S: Educational services, namely, conducting educational conferences and policy meetings in the fields of public policy and all aspects of Internet marketing and Internet commerce in an effort to improve and advance the Internet marketplace through effective and responsible marketing practices; development and dissemination of education materials in the field of advancing the Internet marketplace through effective and responsible marketing practices. FIRST USE: 20091203. FIRST USE IN COMMERCE: 20091203

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 12/03/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Direct Marketing Association, Inc. non-profit corporation NEW YORK 1120 Avenue of the Americas New York NEW YORK 10036

Attorney of Record: Mark Harrison

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 297956