Serial Number: 77655516

Reg Number: 3704580

Word Mark: I AM SANTA MONICA

Goods and Services: IC 035. US 100 101 102. G & S: Association services, namely, promoting the business interests of members of the hotel, restaurant, recreation, theater, museum and retail shop industries; promoting public awareness of community and civic events, culture and the arts; providing business information regarding business developments in the Santa Monica, California area via a World Wide Web website; public relations; publicity services, namely, promoting the goods and services of others via distribution and dissemination of advertising materials; convention and visitors bureau services, namely, promoting business, tourism and conventions in the Santa Monica, California area; providing an online directory information service featuring listings for restaurants and other food establishments, farmers' markets, schools and colleges, shopping malls and other shopping venues, and tour companies; and chamber of commerce services, namely, promoting business and tourism in the Santa Monica and western areas of Los Angeles county, California. FIRST USE: 20071201. FIRST USE IN COMMERCE: 20071201

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.01.01 - Circles as carriers or as single line borders
26.01.02 - Circles, plain single line; Plain single line circles
26.09.01 - Squares as carriers or squares as single or multiple line borders
26.09.21 - Squares that are completely or partially shaded
26.11.01 - Rectangles as carriers or rectangles as single or multiple line borders
26.11.02 - Plain single line rectangles; Rectangles (single line)

Filing Date: 01/23/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Santa Monica Convention & Visitors Bureau CORPORATION CALIFORNIA Suite B 1920 Main Street Santa Monica CALIFORNIA 90405

Attorney of Record: John E. Kelly

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a lower case letter "i" within a circle with the word "am" in lower case within a contrasting square to the right meaning "I am". The name "SANTA MONICA" appears beneath the letter "i" and word "am" within a single line rectangle. The term "SANTA" and the component "MONI" of the term "MONICA" are contrasted from the component "CA" of the term "MONICA". The terms "SANTA" and "MONICA" are vertically aligned with "SANTA" above "MONICA"; all of the foregoing contained within a single line square.

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 2214325;3025700;3433934;AND OTHERS

SiteNo: 103653