Serial Number: 77655534

Reg Number: 3704581

Word Mark: I AM SANTA MONICA

Goods and Services: IC 041. US 100 101 107. G & S: Educational and training services, namely, conducting training classes and courses on the topic of Santa Monica and the western area of Los Angeles county, California relating to the history, businesses, civic events, retail shops, recreational venues, hotels, restaurants, music, entertainment opportunities, and conventions of this area and distributing course materials in connection therewith; conducting and organizing interactive workshops to help others develop management and business skills, planning and organizational techniques, and knowledge and information about travel, tourism and geographical destinations and distributing course materials in connection therewith; educational services, namely, conducting training workshops for business employees and employers on the topic of Santa Monica and the western area of Los Angeles county, California and distributing certificates of recognition in connection therewith naming trainees as information ambassadors for this particular geographic area; providing entertainment information; providing information relating to educational services. FIRST USE: 20071201. FIRST USE IN COMMERCE: 20071201

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.01.01 - Circles as carriers or as single line borders
26.01.02 - Circles, plain single line; Plain single line circles
26.09.01 - Squares as carriers or squares as single or multiple line borders
26.09.21 - Squares that are completely or partially shaded
26.11.01 - Rectangles as carriers or rectangles as single or multiple line borders
26.11.02 - Plain single line rectangles; Rectangles (single line)

Filing Date: 01/23/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Santa Monica Convention & Visitors Bureau CORPORATION CALIFORNIA Suite B 1920 Main Street Santa Monica CALIFORNIA 90405

Attorney of Record: John E. Kelly

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a lower case letter "i" within a circle with the word "am" in lower case within a contrasting square to the right meaning "I am". The name "SANTA MONICA" appears beneath the letter "i" and word "am" within a single line rectangle. The term "SANTA" and the component "MONI" of the term "MONICA" are contrasted from the component "CA" of the term "MONICA". The terms "SANTA" and "MONICA" are vertically aligned with "SANTA" above "MONICA"; all of the foregoing contained within a single line square.

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 2214325;3025700;3433934;AND OTHERS

SiteNo: 103651