Serial Number: 85738487

Word Mark: I

Goods and Services: IC 036. US 100 101 102. G & S: Banking services; mutual fund investment advisory services; investment management services; financial investment services in the field of pooled investment funds, including exchange traded funds; providing information in the financial and investment fields; providing information in the financial and investment fields through electronic means; providing an interactive website and online computer database in the fields of finance; financial advisory services, including the structuring, sale, distribution, management and administration of investments, including exchange traded funds, mutual funds, commodity funds, pooled funds, hedge funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; financial products services, namely, brokerage, advisory, distribution, administration, management, custodial and trustee services for mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; fund investment consultation; fund investment services featuring securities offered according to previously established criteria; funds investment; management of a capital investment fund; mutual fund brokerage; exchange traded fund brokerage; exchange traded fund investment

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 09/25/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Blackrock Fund Advisors CORPORATION CALIFORNIA 400 Howard Street San Francisco CALIFORNIA 94105

Attorney of Record: Susan L. Heller

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a stylized lower case "I".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 2009