Serial Number: 77544433

Reg Number: 3822497

Word Mark: HUMANA REWARDS

Goods and Services: IC 035. US 100 101 102. G & S: promoting the sale of goods and services of others through incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engaging in other health-promoting activities; reward card services, namely, promoting the sale of goods and services of others through the administration of an incentive award program and by awarding purchase points for participants who exercise, make healthy eating choices, and engaging in other health-promoting activities; promoting the sale of the goods and services of others through promotional loyalty programs and reward incentive programs in the nature of providing credits and discounts to individual members of a membership group; providing incentive award programs through the distribution of prepaid value cards for the purpose of promoting and rewarding participants who exercise, make healthy eating choices, and engaging in other health-promoting activities; point-earning credit card; promoting the goods and services of others by means of the issuance of membership cards that offers bonus points for healthy purchases that can be redeemed for healthy merchandise; promoting the sale of goods and services of others by awarding purchase points for credit card use. FIRST USE: 20080531. FIRST USE IN COMMERCE: 20080531

IC 041. US 100 101 107. G & S: Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health promoting activities; entertainment services, namely, health rewards programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities; wellness incentive program; incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engaging in other health-promoting activities; educational services, namely, conducting programs in the field of nutrition, diet, and wellness to foster good nutrition and dietary habits; educational services, namely, conducting programs in the field of nutrition, diet, and wellness to foster good nutrition and dietary habits. FIRST USE: 20080531. FIRST USE IN COMMERCE: 20080531

IC 044. US 100 101. G & S: healthcare services, namely, wellness incentive programs; healthcare services, namely, incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities. FIRST USE: 20080531. FIRST USE IN COMMERCE: 20080531

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 08/12/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Humana Inc. CORPORATION DELAWARE 500 West Main Street Louisville KENTUCKY 40202

Attorney of Record: Suzan J. Hixon

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "REWARDS" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1575512;1576782;AND OTHERS

SiteNo: 339005