(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033 | HERSHEY'S TRACK & FIELD GAMES - 85446198

Filing Date:

HERSHEY'S TRACK & FIELD GAMES

Serial Number: 85446198

Reg Number: 4195963

Word Mark: HERSHEY'S TRACK & FIELD GAMES

Goods and Services: IC 041. US 100 101 107. G & S: Arranging and conducting athletic competitions. FIRST USE: 20120101. FIRST USE IN COMMERCE: 20120101

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.10 - Stars, three or more; Three or more stars
02.01.02 - Men depicted as shadows or silhouettes of men; Silhouettes of men
02.07.01 - Groups, males
02.09.05 - Humans, including men, women and children, depicted running; Running, humans
02.09.19 - Diving, humans; Humans, including men, women and children, depicted playing games or engaged in other sports; Playing games or sports, humans
26.11.13 - Rectangles (exactly two rectangles); Two rectangles
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 10/13/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "TRACK & FIELD GAMES" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) dark maroonish-brown, white, red, medium orange, medium blue and green is/are claimed as a feature of the mark. The mark consists of the words "HERSHEY'S" in white letters on a dark maroonish-brown background followed by three stars in the colors red, medium orange and medium blue. Each star depicts a stylized human figure simulating running, jumping and throwing in white, followed by the words "TRACK & FIELD GAMES" in white letters on a green background.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;0863592;1367943;AND OTHERS

SiteNo: 20559

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