Serial Number: 85097667

Reg Number: 4001305

Word Mark: HERSHEY'S MINIATURES A LITTLE SOMETHING FOR EVERYONE! HERSHEY'S SPECIAL DARK MILDLY SWEET CHOCOLATE HERSHEY'S KRACKEL MADE WITH CHOCOLATE AND CRISPED RICE HERSHEY'S MR. GOODBAR MADE WITH CHOCOLATE AND PEANUTS HERSHEY'S MILK CHOCOLATE

Goods and Services: IC 030. US 046. G & S: candy; chocolate. FIRST USE: 20090531. FIRST USE IN COMMERCE: 20090531

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.05 - Stars - one or more stars with seven or more points
05.05.25 - Daffodils; Iris (flower); Other flowers
08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
08.03.03 - Wrapped candies (bite size)
24.09.07 - Advertising, banners; Banners
26.17.03 - Dotted line(s); Lines, dotted

Filing Date: 08/01/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Attorney of Record: John P. Rynkiewicz

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE", "MADE WITH MILK CHOCOLATE AND CRISPED RICE", "MILDLY SWEET CHOCOLATE", AND "MILK CHOCOLATE WITH PEANUTS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, brown, silver, dark brownish-maroon, blue, light purple, green, gold, black, silver black, and white is/are claimed as a feature of the mark. The mark consists of a yellow background with the word "HERSHEY'S" appearing in silver black letters on a dark brownish-maroon rectangle outlined in silver black and appearing below is the word "MINIATURES" in stylized lower-case white letters on a maroon background. Below are the words "A LITTLE SOMETHING FOR EVERYONE! " appearing in white stylized letters on a blue banner background. Below is a stylized design of liquid chocolate and a pool of chocolate in brown. A design of four small candy bars consisting of "HERSHEY'S" and "MILK CHOCOLATE" in white letters on blue background along with the words "KRACKEL" and "Made With Milk Chocolate and Crisped Rice" in white letters on a light purple background, the words "SPECIAL DARK Mildly Sweet Chocolate" in white letters on a green background within a rectangle, the words "MR. GOODBAR" and "Milk Chocolate with Peanuts" in white letters, on a gold background in a purple stream with yellow, blue, white and light purple stars and flowers. The matter shown in dotted lines shows the positioning of the mark and is not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;0879601;1733382;3934544;AND OTHERS

SiteNo: 34291