Serial Number: 85097661

Reg Number: 3934544

Word Mark: HERSHEY'S MINIATURES A LITTLE SOMETHING FOR EVERYONE! HERSHEY'S SPECIAL DARK MILDLY SWEET CHOCOLATE HERSHEY'S KRACKEL MADE WITH CHOCOLATE AND CRISPED RICE HERSHEY'S MR. GOODBAR MADE WITH CHOCOLATE AND PEANUTS HERSHEY'S MILK CHOCOLATE

Goods and Services: IC 030. US 046. G & S: candy; chocolate. FIRST USE: 20090531. FIRST USE IN COMMERCE: 20090531

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
08.03.03 - Wrapped candies (bite size)
24.09.07 - Advertising, banners; Banners
26.17.03 - Dotted line(s); Lines, dotted

Filing Date: 08/01/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Attorney of Record: John P. Rynkiewicz

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE", "MADE WITH MILK CHOCOLATE AND CRISPED RICE", "MILDLY SWEET CHOCOLATE" AND "MILK CHOCOLATE WITH PEANUTS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, silver, dark brownish-maroon, brown, medium blue, red and gold are claimed as a feature of the mark. is/are claimed as a feature of the mark. The mark consists of a yellow background with the word "HERSHEY'S" appearing in silver black letters on a dark brownish-maroon rectangle outlined in silver black and appearing below is the word "MINIATURES" in stylized lower-case white letters on a maroon background. Below are the words "A LITTLE SOMETHING FOR EVERYONE! " appearing in white stylized letters on a blue banner background. Below is a stylized design of liquid chocolate and a pool of chocolate in brown. A design of four small candy bars consisting of ''HERSHEY'S'' is in silver and "MILK CHOCOLATE" in dark brownish-maroon along with the words "KRACKEL" in white stylized lower-case letters on a red background, "Made With Milk Chocolate and Crisped Rice" in yellow block letters, the words "SPECIAL DARK Mildly Sweet Chocolate" in gold letters on a red background within a rectangle, the words "MR. GOODBAR," in red letters, on a yellow background with the words "Milk Chocolate with Peanuts" in yellow letters on a dark brownish-maroon background, which is partially depicted in the pool of chocolate. The matter shown in dotted lines shows the positioning of the mark and is not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;0879601;1733382;AND OTHERS

SiteNo: 35910