Serial Number: 85097731
Reg Number: 4021596
Word Mark: HERSHEY'S KISSES A KISS FOR YOU MILK CHOCOLATE
Goods and Services: IC 030. US 046. G & S: candy; chocolate. FIRST USE: 19981231. FIRST USE IN COMMERCE: 19981231
Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code: 02.05.01 - Busts of children; Children, heads, portraiture, busts; Heads of children
02.05.04 - Children, girl(s); Girls
02.05.05 - Boys; Children, boy(s)
02.07.05 - Groups, children
02.09.01 - Drinking, humans; Eating, humans; Humans, including men, women and children, depicted eating or drinking
08.03.03 - Wrapped candies (bite size)
26.11.05 - Rectangles made of broken or dotted lines
26.11.10 - Rectangles divided once into two sections
Filing Date: 08/01/2010
Current Basis: 1A
Original Filing Basis: 1A
Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE" APART FROM THE MARK AS SHOWN
Description of Mark: The color(s) blue, red, beige, peach, brown, black and white is/are claimed as a feature of the mark. The mark consists of the wording "HERSHEY'S", "KISSES", and "A KISS FOR YOU" in white letters, and "MILK CHOCOLATE" in red letters with multiple white conical configurations representing individually wrapped candies. Each candy is wrapped with twisted foil and has a plume device. The two stylized boy and girl children designs known as the Kiss Kids are depicted eating a piece of candy, and appear in the colors brown, beige, black, peach and white. Below the design of the children is a horizontal red line. All of this matter appears on a blue background. The dotted lines indicate the positioning of the mark, and are not part of the mark. The stippling is for shading purposes only.
Type of Mark: TRADEMARK
Register: PRINCIPAL-2(F)-IN PART
Live/Dead Indicator: LIVE
Prior Registrations: 1074784;2844171;3818370;AND OTHERS
SiteNo: 33621