(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street Suite 204 Wheat Ridge COLORADO 80033 | HERSHEY'S IDEAWORKS - 77293647

Filing Date:

HERSHEY'S IDEAWORKS

Serial Number: 77293647

Reg Number: 3592269

Word Mark: HERSHEY'S IDEAWORKS

Goods and Services: IC 035. US 100 101 102. G & S: Customer services in the nature of an idea submission website program administered online to encourage consumer submissions of product ideas in the field of chocolate, candy and snack foods for the purpose of retaining customer loyalty and good will. FIRST USE: 20080709. FIRST USE IN COMMERCE: 20080709

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 13.01.13 - Bulbs, electric light and flash; Flashbulbs; Fluorescent lights; Light bulbs, electric
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 10/02/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street Suite 204 Wheat Ridge COLORADO 80033

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the word "Hershey's" within a double border rectangle; to the right of the word "Hershey's" is a lightbulb design. The lightbulb is positioned on its side. Directly below the word "Hershey's" and the lightbulb design is the word "Ideaworks". The stippling is for shading purposes only.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;0863592;3102017;AND OTHERS

SiteNo: 85334

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