(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033 | HERSHEY'S COCOA - 77794025

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Filing Date:

HERSHEY'S COCOA

Serial Number: 77794025

Reg Number: 3742490

Word Mark: HERSHEY'S COCOA

Goods and Services: IC 030. US 046. G & S: Cocoa. FIRST USE: 19241231. FIRST USE IN COMMERCE: 19241231

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 07/31/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "COCOA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) silver, blackish-silver is/are claimed as a feature of the mark. The mark consists of the wording "HERSHEY'S COCOA" in stylized lettering. The wording appears in varying shades of the color silver. Varying shades of silver and blackish-silver appear above, below and along the sides of the letters to create beveled edges and a raised effect to the mark. No other background color is claimed.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;0945863;3572554

SiteNo: 70997

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