(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033 | HERSHEY'S CHOCOLATE WORLD - 85459278

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Filing Date:

HERSHEY'S CHOCOLATE WORLD

Serial Number: 85459278

Reg Number: 4161311

Word Mark: HERSHEY'S CHOCOLATE WORLD

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment services, namely, providing and operating a facility exhibiting the history and highlights of the chocolate industry. FIRST USE: 20110801. FIRST USE IN COMMERCE: 20110801

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
08.03.03 - Wrapped candies (bite size)
09.01.04 - Bows, decorative; Ribbons, giftwrap (gift wrap); Ribbons, hair
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 10/28/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CHOCOLATE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) silver, dark brownish-maroon, light brown, red, white, orange, green, blue and light yellow is/are claimed as a feature of the mark. The mark consists of the wording "HERSHEY'S" in stylized block letters; the wording appears in the color silver on a rectangle of dark brownish-maroon background, with a line of light brown to the left and bottom side of the words. Two silver conical configuration designs with extended plumes are placed in the upper left hand corner of the rectangle and one silver conical configuration design is placed in the lower right hand corner of the rectangle. Below the rectangle is a ribbon with the words "CHOCOLATE WORLD" with the words 'CHOCOLATE" in white letters; the word "WORLD" is spelled with an orange "W", a white "O", a green "R", a blue "L", and a light yellow 'D", on a red background.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1003660;3109012;3116570;AND OTHERS

SiteNo: 21920

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