Serial Number: 85131483
Reg Number: 4107495
Word Mark: HERSHEY'S CHOCOLATE AND HERSHEY'S
Goods and Services: IC 004. US 001 006 015. G & S: Candles. FIRST USE: 20100430. FIRST USE IN COMMERCE: 20100430
Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code: 02.05.04 - Children, girl(s); Girls
02.05.05 - Boys; Children, boy(s)
08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
09.05.01 - Caps, including visors, military caps and baseball caps
19.05.01 - Barrels; Drums (barrels)
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.09.07 - Advertising, banners; Banners
26.11.05 - Rectangles made of broken or dotted lines
26.11.21 - Rectangles that are completely or partially shaded
Filing Date: 09/16/2010
Current Basis: 1A
Original Filing Basis: 1A
Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CHOCOLATE" APART FROM THE MARK AS SHOWN
Description of Mark: The color(s) cream, beige, brown, maroon, silver, blue, white, yellow, black, gray, orange and red is/are claimed as a feature of the mark. The mark consists of a boy with orange hair, a brown cap, a beige face and hands, black eyes and eyebrows, blue and white shirt, and blue overalls with a brown chocolate bar in the pocket with the silver letters "SHEY'S" holding hands with brown hair, beige face and hands, black eyes and eyebrows, and maroon and white shirt. The boy and girl are standing in a brown and gray barrel. Below the barrel are white banners with black stylized wording "HERSHEY'S CHOCOLATE" and yellow and orange borders, all on a scalloped black geometrical shape with orange and yellow border trim. The rectangular background is cream.
Type of Mark: TRADEMARK
Register: PRINCIPAL
Live/Dead Indicator: LIVE
Prior Registrations: 0054041;3321536;3581726;AND OTHERS
SiteNo: 24039