(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street Suite 204 Wheat Ridge COLORADO 80033 | HERSHEY'S BLISS MILK CHOCOLATE WITH A MELTAWAY CENTER - 77765725

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Filing Date:

HERSHEY'S BLISS MILK CHOCOLATE WITH A MELTAWAY CENTER

Serial Number: 77765725

Reg Number: 3866384

Word Mark: HERSHEY'S BLISS MILK CHOCOLATE WITH A MELTAWAY CENTER

Goods and Services: IC 030. US 046. G & S: Candy. FIRST USE: 20071218. FIRST USE IN COMMERCE: 20071218

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.12 - Stars - multiple stars with four points
08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
09.01.04 - Bows, decorative; Ribbons, giftwrap (gift wrap); Ribbons, hair
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.04 - Bands, vertical; Bars, vertical; Lines, vertical; Vertical line(s), band(s) or bar(s)

Filing Date: 06/23/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street Suite 204 Wheat Ridge COLORADO 80033

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE WITH A MELTAWAY CENTER" AND "THE DESIGN OF CANDY" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) tan, silver, gold, brown and maroon is/are claimed as a feature of the mark. The mark consists of the following: a tan rectangle with the word "HERSHEY'S" appearing in silver block letters on a maroon background within a smaller rectangle followed by the word "BLISS" in stylized gold letters with brown shading. Below are three square-domed brown candies. The left candy is a cut-away, the center and right candy are whole. The left side of the rectangle shows vertical interlocking curled lines design in the color tan and the words "Milk Chocolate with a Meltaway Center" on a wide ribbon of brown; to the right of the rectangle is a narrower ribbon of brown with stylized stars with vertical interlocking curled lines design in the color brown. The matter shown in dotted lines shows positioning of the mark and is not part of the mark .

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;3432484;3608864

SiteNo: 93895

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