(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033 | HERSHEY'S BLISS MILK CHOCOLATE WITH A CRÈME DE MENTHE MELTAWAY CENTER - 85515140 - Trademark Search

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HERSHEY'S BLISS MILK CHOCOLATE WITH A CRÈME DE MENTHE MELTAWAY CENTER

Serial Number: 85515140

Reg Number: 4307604

Word Mark: HERSHEY'S BLISS MILK CHOCOLATE WITH A CRÈME DE MENTHE MELTAWAY CENTER

Goods and Services: IC 030. US 046. G & S: Candy. FIRST USE: 20110630. FIRST USE IN COMMERCE: 20110630

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.03.08 - More than one leaf, including scattered leaves, bunches of leaves not attached to branches
05.03.25 - Leaf, single; Other leaves
08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
26.11.05 - Rectangles made of broken or dotted lines
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.04 - Bands, vertical; Bars, vertical; Lines, vertical; Vertical line(s), band(s) or bar(s)

Filing Date: 01/12/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033

Attorney of Record: Amy Wright

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE" AND "WITH A CRÈME DE MENTHE MELTAWAY CENTER" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) dark maroonish-brown, gold, green and cream is/are claimed as a feature of the mark. The mark consists of a rectangle with the first third (approximate) of the mark containing one green wrapped square-domed candy piece with the word "BLISS" written on it in gold, and one unwrapped, square-domed candy piece partially cut to show the green center, propped upon the first, both on a shaded dark maroonish-brown background. The wording "MILK CHOCOLATE", a row of dots, and "WITH A CRÈME DE MENTHE MELTAWAY CENTER" appears in gold directly below the candies. The next two thirds (approximate) of the mark consists of a shaded green background with the word "HERSHEY'S" written and framed in gold on a dark maroonish-brown background and the word "BLISS" directly below in cream. The two sections are divided by a cream curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 3432484;3608864;3866384

SiteNo: 16222

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