(REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033

TRADEMARK

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Filing Date:

HERSHEY'S

Serial Number: 85182472

Reg Number: 3957917

Word Mark: HERSHEY'S

Goods and Services: IC 020. US 002 013 022 025 032 050. G & S: Dog beds. FIRST USE: 20081031. FIRST USE IN COMMERCE: 20081031

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 11/22/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033

Description of Mark: The color(s) silver and dark brown-maroon is/are claimed as a feature of the mark. The mark consists of the word "HERSHEY'S" in stylized lettering in the color silver on a dark brownish-maroon background.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;0863592;1250914;AND OTHERS

SiteNo: 28511

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