Serial Number: 85469963

Word Mark: HENNESSY V·S·O·P MAISON FONDEE EN 1765 HENNESSY V·S·O·P COGNAC JAS HENNESSY & CO. COGNAC, FRANCE 40%VOL E 70CL

Translation: The English translation of "MAISON FONDEE EN" in the mark is "ESTABLISHED IN".

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages except beers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.07.25 - Cases, eyeglass; Clothes hampers; Coolers (ice chests); Hampers; Shadow boxes; Soap dispenser
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides

Filing Date: 11/10/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Moet Hennessy USA, Inc. CORPORATION DELAWARE 85 Tenth Avenue New York NEW YORK 10011

Attorney of Record: Lisa W. Rosaya

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FOUNDEE EN 1765", "V•S•O•P", "COGNAC", "CO.", "COGNAC, FRANCE", "40%VOL" AND "E 70CL" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) light brown, beige, black, grey, gold and white is/are claimed as a feature of the mark. The mark consists of the trade dress for the packaging of the goods, including the elements contained on four side panels and one top panel of a box, all of which are set against a grey background. The elements of the trade dress are as follows: (1) a depiction of a bottle with pedestal base with the word "HENNESSY" in script in gold on a black casing around the neck of the bottle. The bottom of the casing is gold; (2) An engraved design of an arm holding an ax below the neck of the bottle; (3) An engraved dual oval design which surrounds a black oval label on the top-middle portion of the bottle. The black oval label has a golden border design and the term "V•S•O•P" written in gold; (4) An engraved square design surrounding a square beige label in the middle of the bottle; (5) Within the beige square label with a golden border design in the middle of the bottle, is the golden design of an arm holding an ax at the top center of the label. Beneath the ax design is the term "MAISON FONDEE EN 1765" in gold above the word "HENNESSY" appearing in black is in the middle of the beige label. "V•S•O•P" is written beneath "HENNESSY" in gold and over the term "COGNAC", which appears in black below "V•S•O•P". The wording "JAS HENNESSY & CO. COGNAC, FRANCE" appears in gold lettering at the bottom of the beige label. Vines consisting of grape leaves and bunches of grapes appear on either side of the rectangle in pale gold; (6) A light brown reverse S-shaped ribbon design the edges of which extend into the two neighboring panels is behind the bottle; (7) The word "HENNESSY" written length wise is in gold on two panels of the box and the edges of the light brown reverse S- shaped ribbon design splashes into the two panels; (8) A panel with a vertical back line with a gold grape vine design, appearing above and below an arm holding an ax design and the wording "MAISON FONDEE EN 1765" in gold above the term "HENNESSY" in white and the term "V•S•O•P" in gold below the term "HENNESSY"; (9) the top panel has a black stripe with gold grape vine design with a small double lined circular seal bearing the word HENNESSY and a figure of an arm holding an ax in gold on the box top; (10) At the bottom left of the panel with the bottle depiction is the terms "40%vol" in gold; (11) At the bottom right of the panel with the bottle depiction is the wording "e 70cl" in gold.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0868468;3286783;3838566

SiteNo: 872