Serial Number: 79033624

Reg Number: 3627052

Word Mark: HELBING HAMBURG'S FEINER KÜMMEL

Translation: The wording "HELBING" has no meaning in English. The wording "UBER 150 JAHRE", "HAMBURGS FEINER KUMMEL", "DER ECHTE", "HEINRICH HELBING HAMBURG" can be translated as "over 150 years", "fine caraway from Hamburg", "the genuine", and "Heinrich Helbing, Hamburg," respectively. "SEIT 1836 DAS ORIGINAL - EISKALT SERVIEREN" translates to "Since 1836 The Original - serve Ice Cold." "DIESER VON KENNERN HOCHGESCHATZTE FEINE KUMMEL VERDANKT WERTVOLLEN DESTILLATEN AUS ERLESENEN KUMMELSAMEN SEINE BESONDERE REINHEIT UND GESCHMACKFULLE. DER BERUHMTE AUS HAMBURG MIT DER GROBEN TRADITION," translates to "This caraway schanapps, which is highly estimated by connoisseurs, owes its pureness and its rich taste to exquisite caraway seeds. Well-known from Hamburg with its long tradition."

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages, namely, liqueurs

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides

Filing Date: 12/06/2006

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) BORCO-MARKEN-IMPORT; Matthiesen GmbH & Co. KG CORPORATION FED REP GERMANY Winsbergring 12-22 Hamburg FED REP GERMANY 22525

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "UBER 150 JAHRE" AND "HAMBURGS FEINER KUMMEL" AND "DER ECHTE" AND "SEIT 1836 DAS ORIGINAL - EISKALT SERVIEREN" AND "DIESER VON KENNERN HOCHGESCHATZTE FEINE KUMMEL VERDANKT WERTVOLLEN DESTILLATEN AUS ERLESENEN KUMMELSAMEN SEINE BESONDERE REINHEIT UND GESCHMACKFULLE. DER BERUHMTE AUS HAMBURG MIT DER GROBEN TRADITION" AND "E 0.7 1" AND "35% VOL" AND "HAMBURG" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) green, white, red, brown, light brown, gold, blue, gray and black is/are claimed as a feature of the mark. The mark consists of "HELBING" in white on a black background. Below "HELBING" the wording "UBER 150 JAHRE" appears in brown lettering with a black outline on a white background surrounded by a light brown wreath. There below the wording "HAMBURGS FEINER KUMMEL" appears in white with a black outline on a blue background with black and white outlining. Below the wording "DER ECHTE" appears in black lettering on a white background with black outlining There below and to the left is a red seal with the wording "SEIT 1836 DAS ORIGINAL" in white. To the right is the wording "EISKALT SERVIEREN! in black lettering. Below is black cursive lettering as follows "DIESER VON KENNERN HOCHGESCHÃ,,TZTE FEINE KÃOEMMEL VERDANKT WERTVOLLEN DESTILLATEN AUS ERLESENEN KÃOEMMELSAMEN SEINE BESONDERE REINHEIT UND GESCHMACKFÃOELLE. DER BERÃOEHMTE AUS HAMBURG MIT DER GROÃYEN TRADITION". Below and to the right is the signature "HEIN HELBING" in black script. Below is the wording "E0.7L" on the left and "35% VOL" on the right in black lettering. Below the wording "HEINRICH HELBING HAMBURG" appears in white on a black rectangular background. The background of the label is brown with a white outline. Above "HELBING" there is a gold band with a blue horizontal stripe in the center outlined in black and white. In the center of the band is a circle with the words "H H" in brown on a blue background. Beneath "H H" is the white silhouette of a man outlined in black and carrying a brown bucket in each hand. Around the blue circle is a gold circle outlined in black and white containing the wording "HEINRICH HELBING SEIT 1836 HAMBURG" in black lettering. Above the gold band is the signature "HEIN HELBING" in black script .

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 48806