Serial Number: 79034923

Reg Number: 3458220

Word Mark: HEINEKEN LAGER BEER PREMIUM QUALITY

Translation: The English translation of "DIPLOME D'HONNEUR" is CERTIFICATE OF HONOR. The English translation of "MEDAILLE D'OR PARIS" is GOLD MEDAL PARIS. The English translation of "HORS CONCOURS MEMBRE DU JURY PARIS" is UNRIVALLED MEMBER OF THE JURY PARIS.

Goods and Services: IC 032. US 045 046 048. G & S: Beer; pilsner

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.03 - Star - a single star with five points
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
19.11.01 - Bottle caps; Caps, bottle; Corks (bottle stoppers); Lids; Stoppers, bottle
20.03.10 - Bottle labels; Labels for bottles
24.05.01 - Circular or elliptical seals; Seals, circular or elliptical
24.09.07 - Advertising, banners; Banners
26.03.28 - Miscellaneous designs with overall oval shape, including amoeba-like shapes and irregular ovals; Oval shape (miscellaneous overall shape)

Filing Date: 01/12/2007

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Heineken Brouwerijen B.V. PRIVATE LIMITED COMPANY NETHERLANDS Tweede Weteringplantsoen 21 NL-1017 ZD Amsterdam NETHERLANDS

Attorney of Record: Keith E. Danish

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "THE ORIGINAL QUALITY," "TRADE MARK," "LAGER BEER," "DIPLOME D'HONNEUR AMSTERDAM 1883," "MEDAILLE D'OR PARIS 1875," "GRAND PRIX PARIS 1889," "HORS CONCOURS MEMBRE DU JURY PARIS 1990," "EST. 1873," "PREMIUM QUALITY," AND "BREWED WITH NATURAL INGREDIENTS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) dark green, light green, black, white, red and silver is/are claimed as a feature of the mark. The mark shows a beer bottle with labeling; however, the shape of the bottle and bottle caps are indicated in dotted lines to show that they are not part of the mark and only serve to show positioning of the features of the mark on the bottle. On the neck of the bottle the wording "HEINEKEN" is vertically displayed. Immediately below the wording "HEINEKEN" there is a five-point star. There is a transparent oval label in the center of the bottle with the following wording: "THE ORIGINAL QUALITY" on the top of the oval label, beneath such wording is the wording "HEINEKEN LAGER BEER"; underneath is a circular design with the following wording: "DIPLOME D'HONNEUR AMSTERDAM 1883", underneath is a five-point star with the wording "TRADE" immediately before the star and the wording "MARK" immediately after the star; there is a banner with the wording "HEINEKEN" in the center of the circular design creating the impression that it surrounds the circular design; below the banner the following wording is displayed: "MEDAILLE D'OR PARIS 1875", "GRAND PRIX PARIS 1889" and "HORS CONCOURS MEMBRE DU JURY PARIS 1990"; underneath the wording "GRAND PRIX PARIS 1889" and above the wording "HORS CONCOURS MEMBRE DU JURY PARIS 1900" at the bottom of the circular design there are two seal-like interconnected circular designs with vignettes; on the left side outside the circular design beneath the "HENEKEN" banner the wording "EST." is displayed, on the right side outside the circular design beneath the "HEINEKEN" banner the wording "1873" is displayed; below the wording "HORS CONCOURS MEMBRE DU JURY PARIS 1990" outside the circular design the wording "PREMIUM QUALITY" is displayed; at the bottom of the oval label the wording "BREWED WITH NATURAL INGREDIENTS" is displayed. The color red appears in the five-point star in the oval label, in the five-point star on the neck of the bottle, which is outlined in white, and in the wording "TRADE MARK", "MEDAILLE D'OR PARIS 1875" and "GRAND PRIX PARIS 1889" in the oval label; the color white appears in the vertical wording "HENEKEN' on the neck of the bottle, in the wording "THE ORIGINAL QUALITY", "HEINEKEN LAGER BEER", "EST. 1873", "PREMIUM QUALITY", "BREWED WITH NATURAL INGREDIENTS" in the oval label, in the wording "HENEKEN" on the banner, in the background of the circular design in the center of the oval label, in the inner outlining of the banner and in the inner outlining of the oval label; the color black appears in the background of the banner in the center of the oval label and in the outer outlining of the banner; the color silver appears in outer outlining of the oval label, in the wording "DIPLOME D'HONNEUR AMSTERDAM 1883" and "HORS CONCOURS MEMBRE DU JURY PARIS", and in the two seal-like interconnected circular designs with vignettes; the colors dark green and light green appear in the bottle.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0956608;1731454;1846907;AND OTHERS

SiteNo: 4637