Serial Number: 79080835

Reg Number: 4095030

Word Mark: HEINEKEN LAGER BEER PREMIUM QUALITY

Translation: The foreign wording can be translated as follows: "DIPLOME D'HONNEUR AMSTERDAM" is CERTIFICATE OF HONOR AMSTERDAM. "MEDAILLE D'OR PARIS" is GOLD MEDAL PARIS. "GRAND PRIS PARIS" is GRAND PRIZE PARIS. "HORS CONCOURS MEMBRE DU JURY PARIS" is OUTSIDE COMPETITION MEMBER OF PARIS JURY.

Goods and Services: IC 032. US 045 046 048. G & S: Beers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.03 - Star - a single star with five points
20.03.10 - Bottle labels; Labels for bottles
24.09.07 - Advertising, banners; Banners
26.03.03 - Incomplete ovals; Ovals, incomplete
26.03.08 - Letters, numerals or punctuation forming the perimeter of an oval or bordering the perimeter of an oval; Ovals having letters or numerals as a border; Ovals having punctuation as a border
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded

Filing Date: 03/04/2010

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Heineken Brouwerijen B.V. B.V. NETHERLANDS Tweede Weteringplantsoen 21 Amsterdam NETHERLANDS NL1017 ZD

Attorney of Record: Mark I. Peroff, Esq.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "LAGER BEER", ORIGINAL RECIPE", "EST. 1873", "PREMIUM QUALITY", "TRADE MARK", "DIPLOME D'HONNEUR AMSTERDAM 1883", "MEDAILLE D'OR PARIS 1875", "GRAND PRIX PARIS 1889" AND "HORS CONCOURS MEMBRE DU JURY PARIS 1990" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) green, black, white, red and grey is/are claimed as a feature of the mark. The mark consists of the design of an oval label that is green with another white oval in the middle and with a black banner with white outlines across the middle of both ovals. Inside the top and bottom of the green oval are gray and white curves. Inside that is the wording "ORIGINAL RECIPE" in white at the top and "BREWED WITH PASSION FOR QUALITY" in white at the bottom connected by white curved lines on both sides. Inside that is the wording "HEINEKEN LAGER BEER" at the top in white and "PREMIUM QUALITY" at the bottom in white. Inside the horizontal black banner is the word "HEINEKEN" in white. Below the banner is the wording "Est." and "1873" in white and on the left and right side of the white oval respectively. Inside the interior white oval are two green curved lines at the top and two at the bottom. Further inside the white oval is the wording "DIPLOME D'HONNEUR AMSTERDAM 1883" in gray around the top and "HORS CONCOURS MEMBRE DU JURY PARIS 1990" in gray around the bottom. Further inside the white oval and directly above the black banner is the word "TRADE MARK" in red separated by a red star. Directly below the black banner is the wording "MEDAILLE D'OR PARIS 1875" and "GRAND PRIS PARIS 1889" in red. Below that is the design of two interlocking medals in gray.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0823033;2932414;AND OTHERS

SiteNo: 42549