Serial Number: 85842513

Word Mark: GOLDEN FOODS CHOCO NUBIS ARROZ INFLADO CON SABOR A CHOCOLATE

Translation: The English translation of ARROZ INFLADO CON SABOR A CHOCOLATE in the mark is CHOCOLATE FLAVOR RICE BUBBLES. The wording NUBIS has no meaning in a foreign language.

Goods and Services: IC 030. US 046. G & S: Breakfast cereals, processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.09.25 - Asteroids; Atoms; Meteors
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
03.21.05 - Alligators; Crocodiles
03.21.26 - Costumed reptiles, frogs and snails and those with human attributes
05.01.02 - Maple tree; Trees or bushes with a generally rounded shape, including deciduous trees
05.01.10 - More than one tree or bush; thicket; group of trees; Thicket
05.09.11 - Bananas
06.01.04 - Mountains (landscapes); Scenery with mountains
08.13.25 - Eggroll; Enchiladas; Potato chips; Potato chips; Rice; Salt; Snack foods; Sugar cubes; Tortilla chips
09.03.01 - Blazers; Coats; Fur coats; Jackets; Parkas; Ponchos; Rain coats; Shawls; Vests, clothing
09.05.25 - Batting helmets; Caps, nurses; Caps, swimming; Dunce caps; Football helmets; Helmets, athletic; Helmets, construction; Helmets, military; Helmets, protective; Safety helmets
24.09.07 - Advertising, banners; Banners
26.01.13 - Circles, two (not concentric); Two circles
26.01.21 - Circles that are totally or partially shaded.
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 02/06/2013

Current Basis: 1B;44D

Original Filing Basis: 1B;44D

Owner: (APPLICANT) CEREALES Y PASTAS, S.A. DE C.V. CORPORATION MEXICO Col. Ciudad Industrial Celaya Avenida Mexico - Japon No. 400-A Celaya Guanajuato MEXICO 38010

Attorney of Record: H. David Starr

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FOODS,ARROZ INFLADO AND PICTORIAL REPRESENTATION OF CEREAL, MILK AND BANANAS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, orange, white, black, yellow, purple, green, blue, brown is/are claimed as a feature of the mark. The mark consists of a packaging design. A banner design which has the words "GOLDEN FOODS" in white letters on a red background appears in the upper left corner. Two wavy lines in blue and yellow appear at the bottom of the banner design and underneath the term "GOLDEN" followed by the term "FOODS". Below the banner appears a fanciful alligator character dressed in brown vest. The alligator character holds a brown safari style hat in his right arm above his head. The color green appears on the depiction of body, hands, tail and face of the alligator. The color yellow appears on the alligator's torso, neck, chin and spikes on the back of his tail and back of his neck. The color white appears on the depiction of the eyes and teeth of the alligator. The color red appears on the depiction of the tongue of the alligator. The color blue appears on the depiction of the eyes of the alligator. The color brown appears on the depiction of the inside of the mouth of the alligator. The color black appears on the depiction of the eyes and nostrils of the alligator. Behind the alligator appear a brown mountain silhouette and a brown sky. To the far right side of the brown mountain there are two small brown tree silhouettes between and two large brown tree silhouettes. The stylized wording "CHOCO NUBIS" appear above the mountain directly above the tree silhouettes. The term "CHOCO" is located above the term "NUBIS" and words appear in green letters with a yellow and black outline. Brown leaves protrude from the letters "C" and "N" at the beginning of "CHOCO NUBIS" to the left and protrude above and to the right of the letters "OCO" in the term "CHOCO". The words "ARROZ INFLADO CON SABOR A CHOCOLATE" in yellow lettering appear in smaller font directly below the wording "CHOCO NUBIS." The alligator is standing behind a yellow bowl with green trim. The bowl contains brown cereal pieces, with three yellow banana slices, and chocolate milk. This chocolate milk appears to splash out to the right side of the bowl along with three pieces of cereal pieces. In the foreground appears brown plant designs These designs protrude partially onto the alligator's tail, onto the bowl, and in to the cereal in the bowl. In the lower right corner appears a design consisting of a purple and green banner with a yellow circle to the far left side of the design and between the purple and green banner. Behind the banner is a yellow atom design which has yellow, purple and green balls encircling the atom design and the color blue. The color red appears in the background in the lower right corner.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3666019;4107781;4232967

SiteNo: 18851