Serial Number: 85859929

Word Mark: GOLDEN FOODS CALIDAD Y NUTRICIÓN A TU ALCANCE CHOCO RONIS BOLITAS DE MAIZ Y ARROZ SABOR CHOCOLATE

Translation: The English translation of "CALIDAD y NUTRICIÓN a tu alcance" and "Bolitas De Maiz y Arroz Sabor Chocolate" in the mark is "quality and nutrition at your fingertips" and "chocolate flavored corn and rice balls". The wording "CHOCO RONIS" has no meaning in a foreign language.

Goods and Services: IC 030. US 046. G & S: Breakfast cereals; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.10 - Stars, three or more; Three or more stars
01.01.13 - Stars - multiple stars with five points
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
02.01.32 - Astronauts (men); Frogmen; Men, other, including frogmen, men wearing space suits and men wearing monocles; Monocles (men wearing)
08.13.25 - Eggroll; Enchiladas; Potato chips; Potato chips; Rice; Salt; Snack foods; Sugar cubes; Tortilla chips
11.03.07 - Bowl (filled); Soup bowls, filled; Sugar bowls, filled
18.09.02 - Capsules, space; Missiles and rockets (space); Rockets, space; Space capsules; Space rockets
24.09.07 - Advertising, banners; Banners
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
26.11.28 - Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape)
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 02/26/2013

Current Basis: 1B;44D

Original Filing Basis: 1B;44D

Owner: (APPLICANT) CEREALES Y PASTAS, S.A. DE C.V. CORPORATION MEXICO Col. Ciudad Industrial Celaya Avenida Mexico - Japon No. 400-A Celaya Guanajuato MEXICO 38010

Attorney of Record: H. David Starr

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FOODS", "BOLITAS DE MAIZ Y ARROZ SABOR CHOCOLATE", AND THE PICTORIAL REPRESENTATION OF BOWL OF CEREAL AND MILK APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, white, blue, yellow, brown, purple, tan and silver is/are claimed as a feature of the mark. The mark consists of a packaging design. A banner design which has the words "GOLDEN FOODS" in white letters on a red background appears in the upper left corner. Two wavy lines in blue and yellow appear at the bottom of the banner design. The background of the packaging is a stylized depiction of outer space and is in blue. White stars and two circular brown planets are also depicted in the background. To the right of the banner design, the words "CALIDAD y NUTRICIÓN a tu alcance" appear in white letters with the terms "CALIDAD y NUTRICIÓN" appearing above "a tu alcance". In the upper right corner, the stylized wording "Choco RONIS" appears in yellow letters with a brown outline. The term "Choco" is positioned above "RONIS". Underneath "Choco RONIS" the wording "Bolitas De Maiz y Arroz Sabor Chocolate" appears in purple letters with a white outline. "Sabor Chocolate" appears below "Bolitas De Maiz y Arroz Sabor Chocolate". A purple spaceship is located below the wording "Bolitas De Maiz y Arroz Sabor Chocolate" and leaves a white trail starting from the "R" in "RONIS." A purple cereal bowl is located in the bottom right corner with brown cereal and brown milk splashing. To the left of the bowl of cereal appears a fanciful astronaut who is smiling and looking at the cereal. The astronaut is wearing a transparent helmet. The color blue appears in the astronaut's hair, eyebrows, eyes, and space suit. The color white appears in the astronaut's eyes, teeth, and space suit. The color tan appears in the astronaut's face. The color silver appears as shading on the circular rings on the astronaut's right hand and torso. The color red appears in the astronaut's mouth.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3666019;4107781

SiteNo: 12143