Serial Number: 78862020

Reg Number: 3286081

Word Mark: GBW BEARITAGE CALIFORNIA CLARET AND GUNDLACH BUNDSCHU WINERY LOT NO. 12 ALC 14.5% BY VOL

Goods and Services: IC 033. US 047 049. G & S: Wine. FIRST USE: 19971022. FIRST USE IN COMMERCE: 19971022

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.01.14 - Bears other than Panda bears; Bears, koala; Bears, polar; Black bears; Grizzly bears; Koala bears; Polar bears
03.01.24 - Stylized cats, dogs, wolves, foxes, bears, lions, tigers
05.05.25 - Daffodils; Iris (flower); Other flowers
11.03.15 - Champagne glasses; Glasses with stems; Goblets; Stemware (glasses); Wine glasses
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 04/14/2006

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Vineburg, LLC LIMITED LIABILITY COMPANY CALIFORNIA PO BOX 1 Vineburg CALIFORNIA 95487

Attorney of Record: J. Scott Gerien

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE CALIFORNIA CLARET, LOT NO. 12, WINERY, and ALC 14.5% BY VOL APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) BLACK, GOLD, BROWN, GREEN, PINK, ORANGE, PURPLE, and GRAY is/are claimed as a feature of the mark. The mark consists of a black rectangle bordered on the inside by a thin, gold, line in the middle of which appears the image of the upper half of a bear shaded and outlined in brown with an open mouth and an extended pink tongue, with the bear's right paw extended upwards gripping a cluster of purple grapes with two grape leaves shaded green and orange, from which purple wine is being squeezed into the bear's mouth, and with the bear's left paw extended horizontally outward gripping a gray goblet on which appear the letters "GBW", with the bottom of the bear image surrounded by numerous purple grape clusters and green and orange shaded grape leaves, with all of the grapes and grape leaves in the image containing areas of darker green as shading and outlining. In the upper right corner of the black rectangle appears the phrase "LOT NO. 12" in capitalized gold font, in the lower left corner of the black rectangle outside the gold border line appears the phrase "ALC 14.5% BY VOL", and below the bear image appears the horizontally-centered term "BEARITAGE" in large gold capitalized font, directly below which is the phrase "CALIFORNIA CLARET" in smaller, capitalized gold font, below which is the phrase "GUNDLACH BUNDCHU WINERY" in capitalized gold font.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1362313;3063462

SiteNo: 1246