IC 016. US 002 005 022 023 029 037 038 050. G & S: Art prints; Book covers; Book marks; Bumper stickers; Business cards; Calendars and diaries; Cards, namely, invitation cards, greeting cards, holiday cards, postcards, gift cards, notecards; Children's activity books; Children's books; Coloring books; Cook books; Decals; Educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, textbooks, activity books, story books, puzzle books, printed puzzles, teacher guides, manuals, posters and educational booklets in the field of healthy lifestyle; Erasers; Exercise books; Gift bags; Illustrations; Notebooks; Paper table cloths; Party goodie bags of paper or plastic; Party ornaments of paper; Place cards; Posters; Removable tattoos; Stickers and sticker albums; Trading cards. FIRST USE: 20091114. FIRST USE IN COMMERCE: 20091114

IC 028. US 022 023 038 050. G & S: Action figures; Amusement products, namely, inflatable balls; Balloons; Bath toys; Children's multiple activity toys; Collectable toy figures; Dolls; Inflatable toys; Outdoor activity games in the nature of athletic competitions; Party games; Plush dolls; Puzzles. FIRST USE: 20091114. FIRST USE IN COMMERCE: 20091114

IC 035. US 100 101 102. G & S: Advertising and commercial information services, via the internet; Mobile retail store services featuring food products and t-shirts; Promoting public awareness of environmental issues and initiatives; Promoting public awareness of environmental issues, health issues, fitness and practices which contribute to a healthy lifestyle; Providing consumer information in the field of entertainment services; Providing consumer product information via the Internet; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; Providing information about and making referrals in the field of consumer products and services for retail services concerning products, services, events, activities, attractions and facilities in particular geographic locations; Retail store and on-line retail store services featuring food products and t-shirts; Retail store services featuring virtual goods, namely, foods, equipment, supplies, toys, games and clothing for an online virtual world for use in online virtual worlds; Shop-at-home parties featuring a variety of consumer packaged goods, namely, food, toys, and clothing. FIRST USE: 20101020. FIRST USE IN COMMERCE: 20101020

IC 041. US 100 101 107. G & S: Arranging and conducting special events for social entertainment purposes; Educational and entertainment services, namely, a continuing program about health, wellness, and positive lifestyle and self-improvement accessible by radio, television, satellite, audio, video and computer networks; Educational and entertainment services, namely, providing on-line interactive children's stories; Entertainment in the nature of live performances by characters.; Entertainment in the nature of visual and audio performances, and musical, variety, news and comedy shows; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services, namely, a multimedia program series featuring comedy, action and adventure distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities; Entertainment services, namely, providing an on-line computer game; Health club services, namely, providing instruction and equipment in the field of physical exercise; Interactive educational and entertainment services, namely, providing a web-based virtual educational theme-park featuring instruction in the fields of food, health, wellness, and environment; Interactive online web journals featuring food, health, wellness, parenting and family lifestyle; Multimedia publishing of books, magazines, journals, software, games, music, and electronic publications; Physical education. FIRST USE: 20091114. FIRST USE IN COMMERCE: 20091114