Serial Number: 85340750

Reg Number: 4302061

Word Mark: FUD SÍ ¡SABE! DOBLE CREMA SOFT MEXICAN STYLE CHEESE

Translation: The English translations of "SÍ SABE" and "DOBLE CREMA" in the mark are "IT DOES TASTE" and "DOUBLE CREAM" respectively. The wording "FUD" has no meaning in a foreign language.

Goods and Services: IC 029. US 046. G & S: cheeses, namely, soft Mexican style cheese. FIRST USE: 20120207. FIRST USE IN COMMERCE: 20120207

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.11.25 - Artichokes; Asparagus; Broccoli; Celery; Other vegetables; Turnips
08.07.03 - Cheese
08.13.04 - Fruit, cooked; Salads (fruit and vegetable)
11.03.10 - Paper plates, full; Plates, dinnerware, full
20.03.06 - Address labels; Hang tags; Identification tags; Labels; Tags (paper)
24.09.07 - Advertising, banners; Banners
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 06/08/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Sigma Alimentos, S.A. de C.V. CORPORATION MEXICO Colonia Carrizalejo Ave. Gomez Morin Sure. No. 1111 San Pedro Garza Garcia MEXICO 66254

Attorney of Record: Albert B. Kimball, Jr.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE THE WORDS "SOFT MEXICAN STYLE CHEESE" AND "DOBLE CREMA" AND THE IMAGE OF THE VEGETABLE SALAD APPEARING IN THE COLORS, YELLOW, RED, WHITE, AND GREEN, TOPPED WITH SOFT STYLE MEXICAN CHEESE APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, red, blue, white, green, and black is/are claimed as a feature of the mark. The mark consists of a label, essentially comprising a red background with the stylized word "FUD" in white letters outlined in red and located on a blue banner having red stripes on its top and bottom edges and outlined in white located in an upper portion. The stylized words "DOBLE CREMA" in blue are displayed on a yellow band below the blue and red "FUD" banner. The words "SOFT MEXICAN STYLE CHEESE" are displayed in white on a red band below the yellow "DOBLE CREMA" band. The red and yellow bands are outlined in white and displayed on a blue area superimposed on the red background. The stylized words "SI SABE" with exclamation points and a tongue appear below the red band; the color blue appears in the language "SI SABE" and in the exclamation points, all of which are outlined in the color white; the color red appears in the accent of the letter "I" and in the tongue, which are both outlined in the color white. An ornamental plate with a black and white pattern and having a vegetable salad appearing in the colors yellow, red, white, and green, topped with soft style Mexican cheese, appearing in yellow, is displayed below the stylized words "SI SABE". An upper left segment of the label is in yellow.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3191237;3506644;3739033;AND OTHERS

SiteNo: 17360