Serial Number: 77943074

Reg Number: 4042756

Word Mark: FORMULE OUI

Translation: The English translation of "FORMULE OUI" in the mark is "FORMULA YES".

Goods and Services: IC 003. US 001 004 006 050 051 052. G & S: Age retardant lotion; Aromatherapy lotions; Bath lotion; Beauty lotions; Blush; Body and beauty care cosmetics; Body creams; Body lotions; Body oils; Body powder; Body scrub; Body splash; Body sprays; Body wash; Cosmetic creams for skin care; Cosmetic preparations for body care; Cosmetic preparations for the hair and scalp; Cosmetics and cosmetic preparations; Cosmetics and make-up; Cosmetics in general, including perfumes; Exfoliants for skin and face; Eye cream; Eye gels; Eye liner; Eye lotions; Eye make-up; Eye make-up remover; Face and body creams; Face and body lotions; Face powder; Hair shampoos and conditioners; Lip balm; Lip gloss; Lip liner; Lipsticks; Lotions for face and body care; Make up foundations; Make-up for the face and body; Make-up powder; Make-up preparations for the face and body; Make-up removing lotions; Mascaras; Non-medicated lip care preparations; Non-medicated skin care preparations; Scented body spray; Skin and body topical lotions, creams and oils for cosmetic use; Skin clarifiers; Skin cleansers; Skin cleansing cream; Skin cleansing lotion; Skin creams; Skin lotions; Skin toners; Wrinkle-minimizing cosmetic preparations for topical facial use. FIRST USE: 20100924. FIRST USE IN COMMERCE: 20100924

IC 035. US 100 101 102. G & S: Distributorship services in the field of dietary and nutritional supplements, cosmetics, and personal care products; Multi-level marketing business services; On-line retail store services featuring dietary and nutritional supplements, cosmetics, and personal care products; Retail shop-at-home party services in the field of dietary and nutritional supplements, cosmetics, and personal care products; Shop-at-home parties featuring dietary and nutritional supplements, cosmetics, and personal care products. FIRST USE: 20100924. FIRST USE IN COMMERCE: 20100924

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/23/2010

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Alternativa, LLC LIMITED LIABILITY COMPANY CALIFORNIA No. 135 4607 Lakeview Canyon Road Westlake Village CALIFORNIA 91361

Attorney of Record: Steven A. Richards

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FORMULE" APART FROM THE MARK AS SHOWN

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 92599