Serial Number: 85535340

Word Mark: FOLLOW THE WORLD'S CREATORS

Goods and Services: IC 009. US 021 023 026 036 038. G & S: computer software to enable uploading, downloading, accessing, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information via computer, the Internet and other communication networks; computer application software for mobile communication devices, namely, software to enable uploading, downloading, accessing, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information via computer and communication networks; downloadable electronic publications, namely, journals featuring user-specified content in the field of general interest; downloadable software for computers, portable handheld digital electronic communication devices, mobile communication devices, and wired and wireless communication devices for social networking; downloadable software in the nature of a mobile application for use with computers, portable handheld digital electronic communication devices, mobile communication devices, and wired and wireless communication devices for creating, sharing, and posting content and blogs on the Internet; computer software development tools; computer software for use as an application programming interface (API) for use in developing other applications software

IC 035. US 100 101 102. G & S: advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, Internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; on-line advertising and marketing services for others

IC 038. US 100 101 104. G & S: computer services, namely, providing online facilities for real-time interaction between and among users of computers, mobile and handheld computers, and wired and wireless communication devices concerning topics of general interest; telecommunications services, namely, electronic transmission of messages, text, multimedia content, music, videos, audio, animation and images via a global computer network; providing online communications links which transfer website users to other websites; peer-to-peer photo sharing services, namely, electronic transmission of digital photo files among Internet users; delivery of digital music by electronic transmission

IC 041. US 100 101 107. G & S: electronic publishing services, namely, publishing of online works of others featuring electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, and related information via the Internet and other communications networks on topics of general interest; on-line publishing of the blogs of others; electronic publishing services, namely, publication of text and graphic works of others online featuring information in the fields of entertainment, education, social issues, politics, cultural issues, economic issues, scientific and general interest; publishing of electronic publications; on-line journals, namely, blogs featuring topics of general interest; arranging, organizing, conducting, and hosting social entertainment events

IC 042. US 100 101. G & S: providing on-line non-downloadable software for social networking and media sharing and consumption via the Internet; application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; providing temporary use of non-downloadable software applications for social networking, creating a virtual community, and transmission of audio, video, music, photographic images, text, graphics and data; providing a web site featuring technology that enables users to upload and share video, music, photos, text, graphics and data; maintaining blogs for others; providing an online community for users to share information, photos, music, audio and video content, to get feedback from their peers, to form virtual communities, and to engage in social networking

IC 045. US 100 101. G & S: Internet-based social networking services allowing users to communicate and share, store, transmit, view, and download text, images, audio and video content, and other multimedia materials; online social networking services; providing a social networking website for entertainment purposes

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/06/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Tumblr, Inc. CORPORATION DELAWARE 35 East 21st Street, 6th Floor New York NEW YORK 10010

Attorney of Record: Ann Lamport Hammitte

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 14312