Serial Number: 85428326

Reg Number: 4188089

Word Mark: FLIP 2 PAY & $AVE TODAY

Goods and Services: IC 035. US 100 101 102. G & S: Marketing and promotional services and programs in the fields of credit cards, debit cards, gift cards, prepaid cards and stored-value cards; marketing and promoting the goods and services of others in the fields of credit cards, debit cards, gift cards, prepaid cards and stored-value cards; marketing and promoting credit cards, debit cards, gift cards, prepaid cards and stored-value cards of others at kiosks, stand-alone displays, shelf displays, in-store displays, retail outlets, online retail outlets, and online ordering services; marketing and promoting credit cards, debit cards, gift cards, prepaid cards and stored-value cards of others through discount programs and purchase rewards programs and loyalty programs; Business development services, marketing and promotional services; Development, promotion, marketing, administration, implementing, analyzing data for and monitoring customer loyalty programs and customer reward programs of and for others; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card. FIRST USE: 20120115. FIRST USE IN COMMERCE: 20120115

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 24.15.10 - Arrows, more than one; More than one arrow
24.15.25 - Other arrows

Filing Date: 09/21/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Exclusive Connections, LLC LIMITED LIABILITY COMPANY ILLINOIS 201 E. Railroad Street Lena ILLINOIS 61048

Attorney of Record: Marc N. Blumenthal

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words, numbers and symbols, "FLIP 2 PAY & $AVE TODAY" all of which are surrounded by borders that outline either the complete word or a number or symbol, with a curved arrow facing downward on the left side of the mark next to the word "FLIP" and touching the "F", with its own border and a curved arrow facing upward on the right side of the word "PAY" with the border of the arrow touching the outside border outline of "Y" with the left downward facing arrow and the words and number "FLIP 2 PAY" and the upward facing arrow above and to the left of the ampersand and "$" symbol and rest of the letters in the word "$AVE" and the word "TODAY" except that the ampersand, the "$" and the "A" in "$AVE" are under and touch the top line, but the "VE" of the word "SAVE" and the word "TODAY" are to the right and not directly under.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 1426