Serial Number: 76698671

Reg Number: 3957971

Word Mark: FIRSTSOUTHWEST A PLAINSCAPITAL COMPANY

Goods and Services: IC 036. US 100 101 102. G & S: Financial services, namely, public and corporate finance investment banking services; public entity financial advisory services; securities brokerage, securities dealing for others, securities financing services; providing clearing and settlement services for securities; providing securities trading and securities underwriting services for others; financial, treasury and investment analysis, consultation and management services; financial portfolio management services; creating structured financial vehicles for others; mutual fund investment services; investment fund management and administration; financial investment services in the fields of securities trading; private asset management; financial planning services; financial advisory services; administration and valuation of financial investments; securities arbitrage compliance services; financial services in the nature of continuing disclosure services in the field of securities; securities lending services. FIRST USE: 20090100. FIRST USE IN COMMERCE: 20090100

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 07/28/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) PLAINSCAPITAL CORPORATION CORPORATION TEXAS 2323 VICTORY AVE., SUITE 1400 DALLAS TEXAS 75219

Attorney of Record: Jason R. Fulmer

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "COMPANY" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2902105;2902108;2902122;AND OTHERS

SiteNo: 130970