Serial Number: 76700649

Reg Number: 4022923

Word Mark: FIRSTSOUTHWEST A PLAINSCAPITAL COMPANY

Goods and Services: IC 036. US 100 101 102. G & S: Financial services, namely, public and corporate finance investment banking services; public entity financial advisory services; securities brokerage; securities dealing for others; securities financing for others; providing clearing and settlement services for securities; providing securities trading and securities underwriting services for others; financial, treasury and investment analysis, consultation and management services; financial portfolio management services; creating structured financial vehicles for others; mutual fund investment services; investment fund management and administration; financial investment services in the fields of securities trading; private financial asset management; financial planning services; financial advisory services; administration and valuation of financial investments; arbitrage rebate compliance services; continuing disclosure services, namely, advising on, preparing and filing financial disclosures; municipal leasing services, namely, providing financial advisory services in connection with the lease purchase of equipment and other personal property; securities lending. FIRST USE: 20090100. FIRST USE IN COMMERCE: 20090100

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.07.05 - Bison; Other buffalo, bison

Filing Date: 12/03/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) PlainsCapital Corporation CORPORATION TEXAS 2323 Victory Ave Suite 1400 Dallas TEXAS 75219

Attorney of Record: Jason R. Fulmer

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "COMPANY" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red and black is/are claimed as a feature of the mark. The mark consists of wording "FIRSTSOUTHWEST" with "FIRST" appearing in red and "SOUTHWEST" appearing in black, all above the wording "A PLAINSCAPITAL COMPANY" in black, with a stylized buffalo design in red on top of the wording. The white in the mark merely constitutes background and is not a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2971882;2995558

SiteNo: 130346