Serial Number: 79012180

Reg Number: 3194353

Word Mark: FERNET-BRANCA

Translation: The English translation of "BRANCA" in the mark is "Branca." The English translation of "CASA FONDATA NEL 1845" is "firm established in 1845." The English translation of DISTILLERIE is "Distilleries." The English translation of "MILANO" is "Milan." The English translation of "VIA BROLETTO" is "Broletto Street." The English translation of "VICINO ALLA CHIESA DI S. TOMASO" is "near Saint Tomaso's Church." The English translation of "I FRATELLI BRANCA, I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE" is The Branca Brothers, the ones who hold the original manufacturing formula." The English translation of "DEL FAMOSO FERNET BRANCA" is "of the famous Fernet Branca." The English translation of "NE ASSICURANO L'ALTA QUALITA' GRAZIE AL PROCESSO DI TRASFORMAZIONE CHE ESALTA LA GENUINITA' DEGLI INGREDIENTI NATURALI ED ESOTICI DAI SUPERBI AROMI" is "ensuring its high quality, due to the transformation process which exalt the trueness of the natural and exotic ingredients having superb flavors." The English translation of "FERNET- BRANCA, CONOSCIUTO ED APPREZZATO IN TUTTO IL MONDO PER L'ECCELLENZA DELLE SUE QUALITA, E' PARTICOLARMENTE INDICATO PER IL DOPO PASTO" is "Fernet Branca, known and appreciated all over the world for the excellence of its qualities, is particularly recommended after lunch." The English translation of "FERNET-BRANCA SI BEVE LISCIO, CON GHIACCIO, NEL CAFFE', OPPURE CON ACQUA NATURALE, MINERALE, COLA, SODA O ALTRE BIBITE GASSATE" is Fernet Branca can be drunk neat, with ice, with coffee, or with natural water, mineral water, cola, soda or other aerated drinks." The English translation of "INGREDIENTI: ALCOL, INFUSI DI SOSTANZE VEGETALI, ZUCCHERO, AROMI NATURALI" is" Ingredients: alcohol, infusion of vegetable substances, sugar, natural fragrances." The English translation of "PRODOTTO IN ITALIA" is "Manufactured in Italy." The English translation of "CONTRO LE CONTRAFFAZIONI L'ETICHETTA ORIGINALE PORTA LA FIRMA FRATELLI BRANCA MARCA DI FABBRICA DEPOSITATA" is "against counterfeiting the original label bears the Branca brothers' signature which is a registered trademark."

Goods and Services: IC 033. US 047 049. G & S: ALCOHOLIC BEVERAGES, EXCLUDING BEERS, NAMELY ALCOHOLIC READY-TO-DRINK FRUIT FLAVORED BEVERAGES, VERMOUTH, BRANDY COGNAC, WHISKEY, GIN, RUM, DIGESTIVES, GRAPPA, BITTERS

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.07.01 - Globes with outlines of continents
03.15.01 - Eagles
03.15.19 - Birds or bats in flight or with outspread wings
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
20.03.10 - Bottle labels; Labels for bottles
26.01.21 - Circles that are totally or partially shaded.
26.11.26 - Oblongs as carriers for words, letters or designs
26.15.21 - Polygons that are completely or partially shaded

Filing Date: 04/15/2005

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) FRATELLI BRANCA DISTILLERIE S.R.L. LIMITED LIABILITY COMPANY ITALY Via Broletto, 35 MILANO ITALY I20121

Attorney of Record: Anne M. Sterba

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE CASA FONDATA NEL 1845," "MILANO," "VICINO ALLA CHIESA DI S. TOMASO," "I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE," "DEL FAMOSO," "NE ASSICURANO L'ALTA QUALITA' GRAZIE AL PROCESSO DI TRASFORMAZIONE CHE ESALTA LA GENUINITA' DEGLI INGREDIENTI NATURALI ED ESOTICI DAI SUPERBI AROMI," "CONOSCIUTO ED APPREZZATO IN TUTTO IL MONDO PER L'ECCELLENZA DELLE SUE QUALITA', E' PARTICOLARMENTE INDICATO PER IL DOPO PASTO," "SI BEVE LISCIO, CON GHIACCIO, NEL CAFFE', OPPURE CON ACQUA NATURALE, MINERALE, COLA, SODA O ALTRE BIBITE GASSATE," "INGREDIENTI: ALCOL, INFUSI DI SOSTANZE VEGETALI, ZUCCHERO, AROMI NATURALI," "PRODOTTO IN ITALIA," "CONTRO LE CONTRAFFAZIONI L'ETICHETTA ORIGINALE PORTA LA FIRMA," AND "MARCA DI FABBRICA DEPOSITATA APART FROM THE MARK AS SHOWN

Description of Mark: The colors cyan, yellow, black, red, orange, brown, blue, light blue, white and gold are claimed as a feature of the mark. The mark consists of a brown eagle holding a brown bottle with an orange label in its right claw and the eagle is sitting on a tilted blue globe. Across the globe is a red band with word Branca in white. The wording Flli. Branca Milano in black outlined in white appears below the band in cursive. The eagle and globe are encircled by a cyan, light blue, white, yellow and orange sky and on the bottom of the circle appears blue and white clouds. The circle with the eagle and globe sits on a gold and white band with the wording CASA FONDATA NEL 1845 in black lettering going across. Below the circle and band appears a larger rectangle with cut corners. The rectangle is comprised of little gold and white ovals throughout with the wording FERNET BRANCA. The following wording appears in black in the rectangle from top to bottom and is superimposed on the ovals: FERNET BRANCA. FRATELLI BRANCA DISTILLERIE. MILANO - VIA BROLETTO - VICINO ALLA CHIESA DI S. TOMASO. I FRATELLI BRANCA, I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE, DEL FAMOSO FERNET-BRANCA. NE ASSICURANO L'ALTA QUALITA' GRAZIE AL PROCESSO DI TRASFORMAZIONE CHE ESALTA LA GENUINITA' DEGLI INGREDIENTI NATURALI ED ESOTICI DAI SUPERBI AROMI. FERNET- BRANCA, CONOSCIUTO ED APPREZZATO IN TUTTO IL MONDO PER L'ECCELLENZA DELLE SUE QUALITA', E' PARTICOLARMENTE INDICATO PER IL DOPO-PASTO. FERNET BRANCA SI BEVE LISCIO, CON GHIACCIO, NEL CAFFE', OPPURE CON ACQUA NATURALE, MINERALE, COLA, SODA O ALTRE BIBITE GASSATE. INGREDIENTI: ALCOL, INFUSI DI SOSTANZE VEGETALI, ZUCCHERO, AROMI NATURALI. PRODOTTO IN ITALIA. CONTRO LE CONTRAFFAZIONI L'ETICHETTA ORIGINALE PORTA LA FIRMA FRATELLI BRANCA MARCA DI FABBRICA DEPOSITATA.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0023850;0023877;0023898;0023899;0270734;0317759;1578010;1583859;1800997; 1841996;AND OTHERS

SiteNo: 41645