Serial Number: 78688709

Word Mark: FAILURE IS NOT AN OPTION

Goods and Services: (ABANDONED) IC 041. US 100 101 107. G & S: EDUCATION SERVICES, NAMELY, CONDUCTING SEMINARS AND PROMOTING AWARENESS IN CONNECTION WITH HEART FAILURE AND ITS PREVENTION, CONTINUING EDUCATION FOR HEALTHCARE PROFESSIONALS, PATIENT EDUCATION PROGRAMS, AND CONDUCTING PUBLIC PARTICIPATION EVENTS TO PROMOTE AWARENESS OF THE RISK AND PREVENTION OF HEART FAILURE, AND FUNDRAISING ACTIVITIES RELATED THERETO; PRINTED AND ELECTRONIC MEDIA EDUCATIONAL MATERIALS, NAMELY, BOOKS, PAMPHLETS, BROCHURES, AND BOOKLETS, POSTERS, WALLET CARDS, AND BOOKMARKS RELATING TO THE RISK AND PREVENTION OF HEART FAILURE; PATIENT EDUCATION BOOKLETS, WALLET CARDS AND BOOKMARKS, RELATING TO THE RISK AND PREVENTION OF HEART FAILURE; PROMOTING PUBLIC AWARENESS TO EDUCATE PATIENTS AND PROFESSIONALS IN THE RISK AND PREVENTION OF HEART FAILURE, CONDUCTING PUBLIC RELATIONS/MEDIA CAMPAIGNS CONSISTING OF AUDIO AND VIDEO NEWS RELEASES, MORNING TALK SHOWS, CELEBRITY SPOKESPERSON, SATELLITE MEDIA TOURS, DESK SIDE INTERVIEWS, ADVERTISING, PUBLIC SERVICE ANNOUNCEMENTS, CONDUCTING LOBBYING AND ADVOCACY PROGRAMS RELATING TO THE RISK AND PREVENTION OF HEART FAILURE, PROVIDING INTERACTIVE ONLINE RESOURCE INFORMATION AND MATERIALS VIA A GLOBAL COMPUTER NETWORK RELATING TO THE RISK AND PREVENTION OF HEART FAILURE; CHARITABLE FUNDRAISING SERVICES FOR PROMOTING RESEARCH, EDUCATION AND OTHER ACTIVITIES RELATING TO THE RISK AND PREVENTION OF HEART FAILURE; OPERATING AN INTERNET WEB SITE PROVIDING INFORMATION, CHAT ROOMS, BULLETIN BOARDS, ONLINE CONFERENCE, DOWNLOADING OF CVD CONTENT TO PERSONAL DIGITAL ASSISTANTS (PDA'S), PERSONAL COMPUTERS, PRINT, RELATING TO THE RISK AND PREVENTION OF HEART FAILURE; CLOTHING, NAMELY T-SHIRTS AND HATS. FIRST USE: 20050200. FIRST USE IN COMMERCE: 20050200

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 08/09/2005

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) American Heart Association, Inc. CORPORATION NEW YORK 7272 Greenville Avenue Dallas TEXAS 752314596

Attorney of Record: SIMOR L. MOSKOWITZ

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

SiteNo: 71588