Serial Number: 85228589

Reg Number: 4111027

Word Mark: F1 FORMULA 1

Goods and Services: IC 035. US 100 101 102. G & S: ADVERTISING; BUSINESS MANAGEMENT; DATABASE MANAGEMENT; ELECTRONIC PROCESSING OF ORDERS FOR OTHERS; ON-LINE ORDER FULFILLMENT SERVICES; ADVERTISING AND ORGANISING EVENTS FOR COMMERCIAL AIMS; ADVERTISING BY MAIL ORDER; ADVERTISING IN MAGAZINES AND NEWSPAPERS; ADVERTISING ON THE INTERNET; ADVERTISING SERVICES; ARRANGING NEWSPAPER SUBSCRIPTIONS; ARRANGING SUBSCRIPTIONS TO TELECOMMUNICATION SERVICES FOR OTHERS; BILL-POSTING; BUSINESS INFORMATION SERVICES; BUSINESS INQUIRIES; BUSINESS MANAGEMENT OF PERFORMING ARTISTS; COMPILATION OF INFORMATION INTO COMPUTER DATABASES; COMPILATION OF STATISTICS; COMPILING AND DISSEMINATION OF ADVERTISING MATTER; DATA PROCESSING; DIRECT MAIL ADVERTISING; ORGANISATION OF EXHIBITIONS FOR COMMERCIAL OR ADVERTISING PURPOSES; ORGANISATION OF TRADE FAIRS FOR COMMERCIAL OR ADVERTISING PURPOSES; PROVIDING INCENTIVE AWARD PROGRAMS FOR CUSTOMERS THROUGH THE DISTRIBUTION OF PREPAID STORED VALUE CARDS FOR THE PURPOSE OF PROMOTING AND REWARDING LOYALTY; OUTDOOR ADVERTISING; PRESENTATION OF GOODS ON COMMUNICATION MEDIA, FOR RETAIL PURPOSES; PUBLICITY AND SALES PROMOTION SERVICES; RADIO ADVERTISING; RENTAL OF ADVERTISING SPACE; RENTAL OF ADVERTISING TIME ON ALL TYPES OF COMMUNICATION MEANS; RENTAL OF PUBLICITY MATERIAL; RETAIL STORE SERVICES AND COMPUTERIZED ON-LINE RETAIL STORE SERVICES FEATURING SPORTS-RELATED EQUIPMENT, CLOTHING, GAMES, TOYS, SOUVENIRS, PRINTED MATERIALS, BOOKS AND COMPUTER SOFTWARE; TELEVISION ADVERTISING; PREPARATION OF BUSINESS REPORTS RELATED TO BROADCASTING SERVICES; REGISTRATION OF CREDIT CARD, CHARGE CARDS, CASH CARDS, CHEQUE GUARANTEE CARDS, DEBIT CARDS, PAYMENT CARDS, FINANCIAL CARDS AND PURCHASE CARDS

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 01/28/2011

Current Basis: 44E

Original Filing Basis: 1B

Owner: (REGISTRANT) Formula One Licensing BV CORPORATION NETHERLANDS Beursplein 37 Rotterdam NETHERLANDS 3011AA

Attorney of Record: Paul W. Kruse

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of THE WORDING "F1 FORMULA 1" PRESENTED WITH HORIZONTAL LINES EXTENDING FROM THE RIGHT SIDE OF THE "F1".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2586148;3429737;3587198

SiteNo: 1731