Serial Number: 85228592

Reg Number: 4223998

Word Mark: F1 FORMULA 1

Goods and Services: IC 036. US 100 101 102. G & S: INSURANCE BROKERAGE; INSURANCE CONSULTATION; INSURANCE INFORMATION; FINANCIAL AFFAIRS AND MONETARY AFFAIRS, NAMELY, FINANCIAL INFORMATION, MANAGEMENT AND ANALYSIS SERVICES; INSURANCE ADMINISTRATION; ACCIDENT INSURANCE UNDERWRITING; BANKING; BROKERAGE IN THE FIELD OF ART, INSURANCE, STOCKS, COMMODITIES; PAYMENT CARD REPLACEMENT SERVICES; AUTOMATIC TELLER MACHINE / CASH DISPENSING SERVICES; CASH MANAGEMENT SERVICES; CHARITABLE FUND RAISING SERVICES; CLEARING-HOUSES, FINANCIAL; CREDIT CARD, CHARGE CARD, CASH CARD, CHEQUE GUARANTEE CARD, PURCHASE, PAYMENT AND DEBIT CARD SERVICES; CONSUMER CREDIT CONSULTATION; CREDIT AND LOAN SERVICES; CREDIT CARD SERVICES; EXCHANGING MONEY SERVICES; DEBIT CARD SERVICES; FINANCIAL ADMINISTRATION OF CREDIT CARD AND DEBIT CARD ACCOUNTS; DIRECT DEPOSIT OF FUNDS INTO CUSTOMER BANK ACCOUNTS; FINANCIAL GUARANTEE SERVICES RELATING TO THE REIMBURSEMENT OF EXPENSES INCURRED AS A RESULT OF VEHICLE BREAKDOWN OR VEHICLE ACCIDENT; FINANCIAL LOAN ADVISORY SERVICES; FINANCIAL PLANNING AND INVESTMENT ADVISORY SERVICES; FIRE INSURANCE UNDERWRITING; FOREIGN EXCHANGE SERVICES; FUND INVESTMENTS; HEALTH INSURANCE UNDERWRITING; HIRE-PURCHASE FINANCING; HOME BANKING; INSURANCE UNDERWRITING IN THE FIELD OF LIFE, HEALTH, ACCIDENT, FIRE; CAPITAL INVESTMENT SERVICES; FINANCIAL SERVICES, NAMELY, INVESTMENT FUND TRANSFER AND TRANSACTION SERVICES; ISSUANCE OF CREDIT CARDS; ISSUANCE OF TOKENS OF VALUE FOR USE IN LOYALTY SCHEMES; ISSUANCE OF TRAVELERS' CHECKS; LEASE-PURCHASE FINANCING; LEASING OF REAL ESTATE; LIFE INSURANCE UNDERWRITING; LOAN PROCUREMENT SERVICES; MANAGEMENT OF WEALTH; MONEY TRANSFER SERVICES; MORTGAGE BANKING; FINANCIAL SERVICES, NAMELY, MORTGAGE PLANNING; FINANCIAL SERVICES, NAMELY, MORTGAGE REFINANCING; MORTGAGE LENDING; MOTOR VEHICLE INSURANCE UNDERWRITING; MUTUAL FUND BROKERAGE; MUTUAL FUND DISTRIBUTION; MUTUAL FUND INVESTMENT; ADMINISTRATION OF EMPLOYEE PENSION PLANS; PERSONAL EQUITY CONSULTANT SERVICES; PERSONAL EQUITY FUND INVESTMENT SERVICES. ISSUING PREPAID DEBIT CARDS; ON-LINE PREPAID CARD SERVICES; PREPAID TELECOMMUNICATIONS CALLING CARD SERVICES; PRIVATE BANKING SERVICES; RELOADABLE PAYMENT CARD SERVICES; RENTAL AND LEASING OF ELECTRONIC MACHINES FOR READING CREDIT CARDS AND RECORDING FINANCIAL OPERATIONS; RENTING AND LEASING OF COMMERCIAL AND RESIDENTIAL PROPERTY; SAFE DEPOSIT SERVICES; SAVINGS BANKS; STOCK BROKERAGE SERVICES; STORED VALUE CARD SERVICES; TAX PAYMENT PROCESSING SERVICES; VALUATIONS AND FINANCIAL APPRAISALS OF REAL ESTATE AND PERSONAL PROPERTY

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 01/28/2011

Current Basis: 44E

Original Filing Basis: 1B

Owner: (REGISTRANT) Formula One Licensing BV CORPORATION NETHERLANDS Beursplein 37 Rotterdam NETHERLANDS 3011AA

Attorney of Record: Paul W. Kruse

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the wording "F1 FORMULA 1" presented with horizontal lines extending from the right side of the "F1".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2586148;3429737;3587198;AND OTHERS

SiteNo: 1361