Serial Number: 85181050

Reg Number: 3993173

Word Mark: F FIRST PRIVATE BANK & TRUST

Goods and Services: IC 036. US 100 101 102. G & S: Accounts payable debiting services; accounts receivables financing; administration of savings accounts; banking; banking consultation; bill payment services; cash management; check processing; checking account services; commercial lending services; consumer credit consultation; credit and cash card services; debit account services featuring ATM computer readable cards; debit card services; electronic cash transactions; electronic debit transactions; electronic funds transfer; electronic funds transfer by telecommunications; electronic transfer of money; electronic transfers of money; equipment financing services; equity capital investment; estate planning; facilitating and arranging for the financing of business accounts receivable, inventory, business equipment, real property, automobiles, personal property; fiduciary representatives; fiduciary tax payment processing services; financial analysis and consultation; financial consultation; financial management; financial planning; financial planning consultation; financial planning, namely, the creation of personalized strategies to achieve financial independence; financial portfolio management; financial research; financial risk management; financial services in the nature of an investment security; financial services, namely, assisting others with the completion of financial transactions for stocks, bonds, securities and equities; financial services, namely, money lending; financial services, namely, providing on-line stored value accounts in an electronic environment; financial services, namely, a total portfolio offering for high net worth clients consisting of both separate accounts and mutual funds for equity and fixed income investments; financial services, namely, investment fund transfer and transaction services; financial services, namely, mortgage planning; financing of purchases; financing relating to automobiles; home equity loans; installment loans; investment advice; investment advisory services; investment banking services; investment consultation; investment management; investment of funds for others. investment services, namely, asset acquisition, consultation, development and management services; issue of traveller's claques; issuing credit cards; issuing of bank claques; issuing of checks and letters of credit; issuing of cheques; loan financing; maintaining mortgage escrow accounts; money transfer; mortgage banking; mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; mortgage lending; on-line banking services; providing bank account information by telephone; providing temporary loans; providing working capital; safe deposit box services; safety deposit box services; savings account services; temporary loans. FIRST USE: 20090500. FIRST USE IN COMMERCE: 20090500

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 11/19/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) First Private Bank & Trust CORPORATION CALIFORNIA 16000 Ventura Boulevard Encino CALIFORNIA 91436

Attorney of Record: Lawrence G. Townsend

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "PRIVATE BANK & TRUST" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the letter "F" in a box preceding the phrase "FIRST PRIVATE BANK & TRUST". The phrase "FIRST PRIVATE BANK & TRUST" is split into two lines with the line break occurring between the words "PRIVATE" and "BANK".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3826780

SiteNo: 1705