Serial Number: 85069385

Reg Number: 4258102

Word Mark: ENTROPIA UNIVERSE

Goods and Services: IC 009. US 021 023 026 036 038. G & S: entertainment computer software, namely, computer game software, computer software for use in creating, editing and sharing virtual world content, and computer software for visualization of and interaction with an online virtual world featuring communications among computer users, chat rooms, electronic bulletin boards, computer games, role playing games, virtual environments, educational activities, a virtual economy and a virtual currency for transaction of virtual commerce, electronic commerce, and delivery of audio, video and multimedia content; computer game programs; video game software; interactive computer software that provides multiuser access to an online 3D environment; software to enable uploading, posting and providing access to electronically transmitted content over computer networks; computer game software that may be downloaded from a global computer network; computer software to enable electronic business transactions via global computer networks; computer software enabling users to electronically transmit and receive content and information to and from mobile phones; computer communications software for connecting users of global network. FIRST USE: 20060400. FIRST USE IN COMMERCE: 20060400

IC 041. US 100 101 107. G & S: online educational services, namely, conducting on-line exhibitions and displays and interactive exhibits in the fields of education, culture, sports and entertainment for nonbusiness and non-commercial purposes; entertainment services, namely, an on-line interactive 3D virtual environment, namely, on-line computer games for multi-users access via a global computer network; multi-player game services, namely, entertainment services, namely, providing an on-line computer game electronically via a global computer network; organization of competitions and on-line events, namely, entertainment and educational services in the nature of on-line competitions in the fields of entertainment, education, culture, sports, and other non-business and non-commercial fields; organization of exhibitions for cultural or educational purposes accessed from global communications networks; entertainment information service, namely, providing information on-line relating to computer games in relations to administrating, managing, tracking and recording transactions with virtual currencies and virtual objects for use by participants of an online virtual environment; entertainment services, namely, administrating, tracking and recording electronic transactions with virtual items, namely, providing an on-line virtual environment for trading virtual items; consulting and providing information regarding all aforesaid services. FIRST USE: 20060400. FIRST USE IN COMMERCE: 20060400

IC 042. US 100 101. G & S: software design, development and maintenance and the updating of multimedia and 3D virtual environment software in the field of multimedia entertainment production; graphic arts design, mainly for computer games and virtual environments; hosting websites, mainly website featuring a wide variety of end-user services available via multi-user online 3D virtual environments; application service provider (ASP) featuring software to enable user participation in a multi-user online 3D virtual environment; application service provider (ASP) featuring software to enable uploading, posting, displaying and providing access to electronic multimedia content over global communication networks; rental of computer software, mainly software which provides access to a multi-user online 3D virtual environment; hosting on-line web facilities for others for organizing and conducting online meetings, gatherings, and interactive discussions; consulting, technical advice and providing information regarding all aforesaid services. FIRST USE: 20060400. FIRST USE IN COMMERCE: 20060400

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 06/23/2010

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) MindArk PE AB LIMITED LIABILITY COMPANY SWEDEN Järntorget 8 Göteborg SWEDEN SE-41304

Attorney of Record: Scot A. Duvall

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of "ENTROPIA UNIVERSE" in stylized form with design, with the wording "ENTROPIA" appearing in a bold highly stylized font in the top portion of the mark, with the wording "UNIVERSE" in a less-stylized font in the bottom portion of the mark, and with bold horizontal lines appearing to the left and right sides of "UNIVERSE".

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 82844