ELOQUA LEAD SCORING
Serial Number: 77352904
Word Mark: ELOQUA LEAD SCORING
Translation: The wording "ELOQUA" has no meaning in a foreign language.
Goods and Services: (ABANDONED) IC 009. US 021 023 026 036 038. G & S: ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE AUTOMATED MEASUREMENT AND RANKING OF LEADS ACCORDING TO THEIR BUYING INTEREST AND TO SYSTEMATICALLY MEASURE THE CHANGING VALUE OF A LEAD, INCLUDING PASSING HIGHER-RANKED LEADS TO SALES PERSONNEL AND PLACING LOWER-RANKED LEADS INTO AN AUTOMATED NURTURING PROGRAM DESIGNED TO MONITOR THE LEVEL OF THE LEAD'S ACTIVITY AND IDENTIFY WHEN ITS STATUS HAS CHANGED TO A HIGHER RANK, WHICH SOFTWARE EVOLVES IN RESPONSE TO THE LEAD INFORMATION COLLECTED AND FACILITATES CONVERSION OF A LEAD TO A CUSTOMER, ALL FOR MARKETING AND SALES PURPOSES
Mark Drawing Code: (4) STANDARD CHARACTER MARK
Filing Date: 12/14/2007
Current Basis: 1B
Original Filing Basis: 1B
Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "LEAD SCORING" APART FROM THE MARK AS SHOWN
Type of Mark: TRADEMARK
Register: PRINCIPAL
Live/Dead Indicator: DEAD
Prior Registrations: 2753650
SiteNo: 112156