Serial Number: 78152004

Reg Number: 2944805

Word Mark: ELODA

Goods and Services: IC 035. US 100 101 102. G & S: Advertising services via global computer network, namely, promoting the commercial products and/or services of vendors, suppliers and manufacturers through the provision of on-demand broadcasts and rich media advertisements to consumers; providing media monitoring and intelligence services, namely, monitoring business activities and advertising content, monitoring and indexing competitor advertising activities; providing media placement audit services to the advertising industry and/or its clients, namely by indexing of all advertising spots airing on television networks and local stations;providing on-line unbiased consumer information via on-line, on-demand viewing of broadcast and rich media advertisements promoting the products and/or services of others to enable comparative shopping and the provision of links and/or contact information enabling communication with vendors, suppliers and manufacturers of the advertised product or service for the purchase of such product and/or service. FIRST USE: 20020531. FIRST USE IN COMMERCE: 20020531

IC 040. US 100 103 106. G & S: Providing media placements audit services to the advertising industry and/or its clients,namely by digitizing/compression of all advertising spots airing on television networks and local stations. FIRST USE: 20020531. FIRST USE IN COMMERCE: 20020531

IC 042. US 100 101. G & S: Providing media placement audit services to the advertising industry and/or its clients,namely, by automated recognition and retrieval of all advertising spots airing on television networks and local stations. FIRST USE: 20020531. FIRST USE IN COMMERCE: 20020531

Mark Drawing Code: (1) TYPED DRAWING

Filing Date: 08/07/2002

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Eloda, Inc. CORPORATION CANADA 424, Saint-Francois-Xavier Montreal QUEBEC H2Y 2S9

(LAST LISTED OWNER) SOCIETE EN COMMANDITE ELODA LIMITED PARTNERSHIP CANADA 19 LE ROYER SUITE 100 MONTREAL, QUEBEC CANADA H2Y 1W4

Attorney of Record: Jay A. Bondell, Esq.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 239629