Serial Number: 85418777

Reg Number: 4135481

Word Mark: ELISTENING

Goods and Services: IC 035. US 100 101 102. G & S: advertising and marketing consultancy in the fields of social networking and social media; advertising and marketing services in the fields of social networking and social media provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and marketing services in the fields of social networking and social media, namely, promoting the goods and services of others; analysis of market research data and statistics in the fields of social networking and social media; assistance, advisory services and consultancy in the fields of social networking and social media with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; business management consulting in the field of social networking and social media with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business marketing and direct mail consulting services in the fields of social networking and social media; business marketing services in the fields of social networking and social media. business monitoring and consulting services in the fields of social networking and social media, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; business to business direct marketing services in the fields of social networking and social media; computerized market research services in the fields of social networking and social media; consulting services in the field of internet marketing; direct marketing consulting services in the fields of social networking and social media; market analysis and research services in the fields of social networking and social media; market research and market intelligence services in the fields of social networking and social media; market research consultation in the fields of social networking and social media; marketing analysis services in the fields of social networking and social media; marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means, particularly specializing in the use of mobile, social, and print media to drive consumer interest, engagement and action; on-line advertising and marketing services in the fields of social networking and social media; providing a website featuring information on multi-level marketing business services in the fields of social networking and social media; providing demand creation and lead generation activities and services in the fields of social networking and social media. providing information in the field of marketing and on-line marketing media via the internet in the fields of social networking and social media; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions. FIRST USE: 20110700. FIRST USE IN COMMERCE: 20110700

IC 042. US 100 101. G & S: consultation services in the field of search engine optimization; website development for others. FIRST USE: 20110700. FIRST USE IN COMMERCE: 20110700

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 09/09/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Penton Media, Inc. CORPORATION DELAWARE 1166 Avenue of the Americas, 10th Floor New York NEW YORK 10036

Attorney of Record: Jordan A. LaVine

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 3994