Serial Number: 85554584

Word Mark: EL SERVICIO ES NUESTRA MEJOR PARTE.

Translation: The English translation of "EL SERVICIO ES NUESTRA MEJOR PARTE" in the mark is "SERVICE IS OUR BEST PART".

Goods and Services: IC 035. US 100 101 102. G & S: Retail store services featuring tools, hardware, batteries, vehicle and automotive parts and accessories, consumer electronics, lawn, motorcycle, marine and farm equipment parts and accessories; online retail store services featuring tools, hardware, batteries, vehicle and automotive parts and accessories, consumer electronics, lawn, motorcycle, marine and farm equipment parts and accessories; retail store services for commercial customers featuring tools, hardware, batteries, vehicle and automotive parts and accessories; online retail store services for commercial customers featuring tools, hardware, batteries, vehicle and automotive parts and accessories; providing customer loyalty, appreciation, incentive awards, rewards, discount and member programs; providing incentive award programs for customers through issuance and processing of loyalty points, discount coupons, gift cards and cash awards for purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others; promoting the goods and services of others through product giveaways and promotions, sweepstakes and contests

IC 037. US 100 103 106. G & S: Automotive repair services, namely, repair, diagnosis and installation of automotive parts and accessories; installation of motor vehicle batteries and windshield wiper blades; collection centers for recyclable material

IC 039. US 100 105. G & S: Delivery services to customers in the field of vehicle and auto parts and accessories

IC 042. US 100 101. G & S: Testing and inspection of motor vehicle batteries, starters, alternators, electrical systems, fluid levels, filters and lights; vehicle diagnostic tests and scans

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/28/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) ADVANCE AUTO INNOVATIONS, LLC LIMITED LIABILITY COMPANY VIRGINIA 5008 Airport Road Roanoke VIRGINIA 24012

Attorney of Record: Tara A. Branscom

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3961539;4068586

SiteNo: 3218