Serial Number: 85965653

Word Mark: EL RON MAS PREMIADO NEO FACUNDO NEO SILVER RUM

Translation: "LA MAXIMA CALIDAD" is translated to English as "the maximum quality" "EL RON MAS PREMIADO" is translated to English as "the most awarded rum" "NEO" is translated to English as "new" FACUNDO' refers to a deceased individual who is the founder of applicant's predecessor.

Goods and Services: IC 033. US 047 049. G & S: rum

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.15.16 - Bats (animals)
03.15.19 - Birds or bats in flight or with outspread wings
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
19.11.01 - Bottle caps; Caps, bottle; Corks (bottle stoppers); Lids; Stoppers, bottle
26.01.02 - Circles, plain single line; Plain single line circles
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 06/20/2013

Current Basis: 1B;44D

Original Filing Basis: 1B;44D

Owner: (APPLICANT) Bacardi & Company Limited CORPORATION LIECHTENSTEIN Aeulestrasse 5 Vaduz LIECHTENSTEIN FL-9490

Attorney of Record: Janice Housey

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "EST. 1862" "EL RON MAS PREMIADO" "SILVER RUM" "LA MAXIMA CALIDAD" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, grey, silver, and black is/are claimed as a feature of the mark. The mark consists of a three-dimensional configuration of the bottle for the goods with wording and two-dimensional designs thereon. The cap of the container is a silver cap on which the phrase "EL RON MAS PREMIADO" is partially showing in gray. There is a black label perpendicular to the cap with a red bat and the red word "BACARDI" above the bat and the red wording "LA MAXIMA CALIDAD" partially showing as a stamp partly blocking the silver wording "EL RON MAS PREMIADO over EST. 1862" and "FACUNDO" in script. There is a black diagonal label above the midpoint of the bottle which shows "EL RON MAS PREMIADO EL RON MAS PREMIADO" in silver at the top above the silver wording "FACUNDO NEO SILVER" and the black word "RUM" and below which shows "EL RON MAS PREMIADO EL RON MAS PREMIADO" in silver across the bottom of the label. In the background of this label there is a partially visible black bat and the black words "BACARDI" above the bat and the wording "LA MAXIMA CALIDAD" partially showing. There is an embossed image of intertwined stylized women and two palm trees. At the bottom of the bottle is "FACUNDO" embossed in script. The dotted lines outlining the container and cap indicate placement of the mark and are not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0302916;0310654;3567907;AND OTHERS

SiteNo: 2322