Serial Number: 85897156

Word Mark: EL RON MAS PREMIADO FACUNDO PARAISO XA RUM ETC.

Translation: "LA MAXIMA CALIDAD" is translated to English as "the maximum quality", "EL RON MAS PREMIADO" is translated to English as "the most awarded rum", "XA" means "extra aged" and "PARAISO" is translated into English as "paradise".

Goods and Services: IC 033. US 047 049. G & S: rum

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.09.02 - Bottles, jars or flasks with bulging, protruding or rounded sides; Flasks with bulging or protruding sides; Jars with bulging or protruding sides

Filing Date: 04/06/2013

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Bacardi & Company Limited CORPORATION LIECHTENSTEIN Aeulestrasse 5 Vaduz LIECHTENSTEIN FL-9490

Attorney of Record: Janice Housey

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "EST. 1862", "EL RON MAS PREMIADO", "RUM", "LA MAXIMA CALIDAD", "XA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) brown, red, gray, gold and black is/are claimed as a feature of the mark. The mark consists of a three-dimensional configuration of the bottle for the goods with wording and two-dimensional designs thereon. The cap of the container is brown in color on which the phrase "EL RON MAS PREMIADO" is partially showing in black. There is a gray label perpendicular to the cap with a red bat and the red words "BACARDI" above the bat and the wording "LA MAXIMA CALIDAD" below the bat encompassed in a red circular stamp partly blocking the brown wording "EL RON MAS PREMIADO" over "EST. 1862" and "FACUNDO" in script. A wreath design is partially visible over "EL RON" and "EST. 1862". On the bottom of the mark is an embossed curlicue design in the colors brown and black featuring a bat in the colors brown and black in a circle at the center. Below this is the embossed word "FACUNDO". At the top of the embossing are red crossed ribbons on which the words "FACUNDO XA RUM" appears on the one that starts from the left in gold and "PARAISO" appears in gold on the ribbon that starts from the right. A brown liquid is shown inside the bottle to indicate location of the goods, but neither the liquid nor the brown color of the liquid is claimed as a feature of the mark. The dotted lines outlining the container and cap indicate placement of the mark and are not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0302916;0310654;3567907;AND OTHERS

SiteNo: 2029