Serial Number: 85897150

Word Mark: EL RON MAS PREMIADO FACUNDO EXQUISITO RUM ETC.

Translation: "LA MAXIMA CALIDAD" is translated to English as "the maximum quality", "EL RON MAS PREMIADO" is translated to English as "the most awarded rum", "X23" means "aged 23 years" and "EXQUISITO" is translated into English as "exquisite".

Goods and Services: IC 033. US 047 049. G & S: rum

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.09.02 - Bottles, jars or flasks with bulging, protruding or rounded sides; Flasks with bulging or protruding sides; Jars with bulging or protruding sides

Filing Date: 04/06/2013

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Bacardi & Company Limited CORPORATION LIECHTENSTEIN Aeulestrasse 5 Vaduz LIECHTENSTEIN FL-9490

Attorney of Record: Janice Housey

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "EST. 1862", "EL RON MAS PREMIADO", "RUM", "LA MAXIMA CALIDAD", "X23" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) brown, red, gray, tan and white is/are claimed as a feature of the mark. The mark consists of a three-dimensional configuration of the bottle for the goods with wording and two-dimensional designs thereon. The cap of the container is brown in color on which the phrase "EL RON MAS PREMIADO" is partially showing in black. There is a gray label perpendicular to the cap with a red bat with the word "BACARDI" in red above the bat and below the bat encompassed in a red circular stamp partly blocking the brown wording "EL RON MAS PREMIADO" over "EST. 1862" and "FACUNDO" in script. A wreath design is partially visible over "EL RON" and "EST. 1862". The bottom portion of the bottle shows embossing. At the top of the embossing is the tan wording "EL RON MAS PREMIADO". At the center of the label are a brown male and female dancer dancing in a cityscape with the diagonal white words over them "FACUNDO EXQUISITO RUM". On the right side of the label is a brown "X" and a tan "23". The image is in a square frame shape. At the bottom of the embossment is a white "X23". The bottom of the bottle shows "FACUNDO" embossed. A brown liquid is shown inside the bottle to indicate location of the goods, but neither the liquid nor the brown color of the liquid is claimed as a feature of the mark. The dotted lines outlining the container and cap indicate placement of the mark and are not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0302916;0310654;3567907

SiteNo: 2030